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Last year, China decided the standard for digital television satellite
broadcasting, but it is still working on the other two standards:
cable and terrestrial broadcasting.
A report in the People's Daily quotes the ministry of information
industry's chief of broadcasting and television division Bai Weimin
as saying that it will adopt the digital video broadcasting-cable
(DVB-C) standard temporarily. However, Bai also added that China
will eventually adopt its own standard, which will be compatible
with the DVB-C standard.
Reports indicate that a home-grown DTV-C standard, which was expected
to come out this month, was delayed mainly due to the immature state
of technology.
Hangzhou Science and Technology Co GM and head of the development
team for the DTV-C standard Wang Kuang has been quoted as saying
that the domestic standard will have interactive functions; better
support for data services; and will be easier to use than DVB-C.
The ownership of domestic standards is regarded as critical, since
the standards affect broadcasting equipment, transmission devices
and receivers.
South Korea, which adopted the US-developed ATSC (advanced television
system committee) standard, is said to pay US$30-$40 in royalties
for every TV set.
If the same fee was applied to China's 100 million cable television
users, the Chinese people could face a royalty bill of more than
30 billion yuan (US$3.6 billion). However, the industry cannot wait
until the domestic standard is developed because of the need to
start digital broadcasting soon.
According to the 10th Five-Year Plan for broadcasting, film and
television (2001-05), 30 million households are expected to receive
digital TV programmes transmitted via satellites, with another 30
million receiving their signal via cable, by 2005.
The state-level China Central Television will be responsible for
building a central programme platform, including paid TV programmes
and paid film TV channels, which is expected to transmit digital
TV programmes this month.
The State Administration for Radio, Film and Television (SARFT)
aims to introduce one million TV households to digital broadcasting
this year.
Digital TV broadcasting, with its high picture quality, large transmission
capacity and value-added services, is meant to cover the whole of
China by 2010, when the country will stop using the current system
of analogue TV broadcasts.
Officials estimates up to one trillion yuan (US$120 billion) will
be spent on upgrading current broadcasting systems and buying digital
TV sets in the switch to digital TV broadcasting, creating 500,000
jobs in China.
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