Television

UTV pitching pilots for four new shows

MUMBAI: Ronnie Screwvala's UTV has readied four new show concepts that it is pitching to channels.

First is an action thriller titled Sarfarosh, second an emotional drama Holi, third a comedy Shanoo ki Shaadi and last - an untitled kiddie show.

Speaking to indiantelevision.com about Sarfarosh, UTV director Zarina Mehta said: "It is a counter intelligence show. It is a story about a special intelligence cop Aditya Chaudhary who has been assigned to protect a nuclear scientist."

The story starts when Aditya Choudhury is assigned to provide protection to Prof. Siddanth Mehra, the chief nuclear scientist of the country, played by veteran actor Shivaji Satam. The scientist has invented an anti nuclear device, which will help the country defend itself from other nuclear power. Along with his colleagues Natasha and Aman, at SIA (Special Intelligence Agency), Aditya aim is to protect both the device and its creator from falling into hands of vicious foreign powers. While the villainous foreign elements in a bid to get to the professor, kidnap Aditya's sister.

Speaking about the plus points of the show Mehta says: "Although it is an action thriller, the dramatic and emotional element is very strong. Sarfarosh isn't just a slam-bang beefy thriller. The focus is on the struggle between devotion and duty that the main protagonist faces."

UTV has roped in Arbaaz Khan to play Aditya's character. According to Mehta, he is the perfect cast for the role. Besides the Khan, the cast also includes Sandya Mridul who plays his partner and Shruti Ulfat as his wife. While Parmeet Sethi plays the negative lead. With pilot already being readied, the show is deigned as a weekly one-hour show to conclude in 26 weeks.

Within those 26 episodes, Aditya's character will be going through a gamut of emotions where he has to choose between his duty and family. Though Mehta refused to divulge any details as to which broadcaster has been approached, she indicated that 26 episodes one single case and that the same character 'Aditya' could be repeated in another case. UTVs Glenn Baretto and Ankush Moholla are the directors for the project and Jayesh Patil of Kumkum fame is the writer of the series.

The second project that UTV has readied is Holi. Directed by Sanjay Upadhyay with Sukesh as the Creative Director and Satyam Tripathi as the writer. The basic premise is about a star-crossed lovers. Mehta says: "To put it simply, it is the story about two brothers and two sisters, who albeit for different reasons, do not see eye to eye. The elder brother of the duo falls in love with the elder sister. But the wrong brother gets married to the girl and the situation between the two worsens."

An ideal subject for a soaps, the serial also has a flashback track wherein the roots of the "enmity" between the mothers (who were fast friends at one time) is traced. While the youngsters are bunch of UTV regulars, Navneet Nishan and Reena Wadhwa are playing the older ladies. Both Nishan and Wadhwa are back on the screen after a hiatus.

The third pilot being shot is a comedy, unlike their co-production Khichdi. Shanno Ki Saadi has sort of Jane Austen Pride and Prejudice kind of storyline. It is a story of a Punjabi 'halwai' family with Kulbhusan Kharbanda as the patriarch 'Shadi Singh Halwai'. Complete with a nagging wife and three daughters, out of which two are yet to be married.

The story is about the second daughter Shanoo played by Divya Dutt, a master chef at their roadside Dhaba. As for Shanoo, she is a 'different' sister caught between two perfect and beautiful sisters. Enter Aman Verma, the eligible bachelor who eventually gets married to Shanoo. The story has an old a wise grandmother 'bebe' who is one of the main sources of humour in the show. Besides the usual twist-n-turns Mehta has also planned to insert few songs to the Cinderella kind of story.

Last on the agenda is a kids show that is yet to be named. Complete with magic its about two naughty kids who have a 'magical' friend a la ET. It does have a dose of religiosity thrown in with goddess 'Durga' being the guardian angel of the kids.

The new ventures are a casting coup of sorts, with big names in the entertainment industry included, Mehta said: "It isn't a planned venture but they were the most suitable for the role." She also did not divulge any details on which channels were being approached.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/news.jpg?itok=A70B5KqH
News18.com Announces iReel Awards 2018 - The One of Its Kind Web Series Awards in India

News18.com, one of India’s leading breaking news websites with over 100 million unique visitors announces iReel Awards 2018, web series specific awards in India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/colors.jpg?itok=33QQDIPZ
COLORS Continues to Spread the Joy of Its 10 Year Celebration with a humanitarian drive ‘Roshni – Andheron Mein Rang Bhariye’

COLORS, India’s premium Hindi entertainment channel recently celebrated its 10 Year milestone.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/india_0.jpg?itok=MzMsAPJA
India Today Group donates generously to the kerala flood victims

In the face of a massive national calamity, India Today Group reaches out to Kerala victims as they are reeling from the devastating impact of the century's worst deluge. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/isl.jpg?itok=GJLKEA_e
Hero ISL gets NIVIA as ball partner for 3 years

NIVIA, the Indian sports manufacturing brand has signed a three-year agreement with Football Sports Development to be the official ball partner of the Hero Indian Super League (ISL) starting season 2018/19.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/India_For_Kerala.jpg?itok=A4GsZYFo
Times Network announces 'India For Kerala', a fund-raising campaign for flood-stricken Kerala

Times Network, part of India’s largest media conglomerate, The Times Group, has initiated a fund-raiser campaign, ‘India For Kerala’, to create awareness and to raise funds for the relief efforts in Kerala. Through this initiative, Times Network strives to give the cause a unified voice and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/vivek.jpg?itok=ywLTyb6o
MNX challenges legacy players in the movies category

The rise in India’s urban educated millennials has also led to the spurt of channels in the English entertainment and movies genre. Over the last few years, several new additions have made their way including MN+, &Prive and Sony Le Plex.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/Kumkum_Bhagya.jpg?itok=9k8pbeEq
Most watched Hindi GECs in 2018

Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was the most watched Hindi GEC during the first 31 weeks of 2018 according to Broadcast Audience Research Council (BARC) weekly data for weeks 1 to 31 of 2018 (Saturday 29 December 2017 to Friday 3 August 2018) of the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Campaign.jpg?itok=b6QE0eTQ
Sony India unveils #KoiKasarNahi campaign for Asian Games

The 18th edition of Asian games is all set to go on floors from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang. Meanwhile Sony Pictures Networks India (SPN) today announced its marketing and digital initiatives for the pan-Asian multi-sport event. With India being...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Sun_TV_800.jpg?itok=LjfNJsqT
Sun TV leads the Tamil market in BARC week 32

Zee Bangla continued to maintain its first position in BARC’s week 32 data. The Bhojpuri market, however, had a new entrant - Oscar Movies Bhojpuri that secured fifth position, whereas in the Kannada segment, Colors Kannada retained its leadership position. Asianet from Star TV continued took the...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories