MAX gets average TVR of 5.2 for 'K3G' repeat telecast

MUMBAI: MAX, the premium movies and events channel, has notched up an average Television Rating (TVR) of 5.2 for its blockbuster offering, Kabhi Khushi Kabhie Gham (K3G). The movie was telecast at 8 pm on Sunday, 29 June 2003.

A press release says that K3G on MAX was viewed by 13.6 million individuals across all India TAM markets, and 12 million in all India minus south TAM markets.

MAX business head and executive vice president Rajat Jain was quoted as saying: "With K3G, MAX achieved an average of 5.2 TVRs among all audiences in C&S homes across all India minus the south TAM markets. This translates into a whopping channel share of 28 per cent which was the highest channel share recorded by any C&S channel during Sunday night prime time."

Jain also points out: "Also, across all India TAM markets, MAX’s channel share was 21 per cent. And across all India TAM markets, the average TVR was 3.8. Considering that this was a repeat telecast of the film, these ratings are a big achievement and, I daresay, is proof that MAX is becoming the homepage of Hindi movie enthusiasts."

The release adds that among the markets, the highest ratings came from four crucial markets: Gujarat’s towns and cities with a 0.1 to 1 million population delivered 11.4 TVRs, while Mumbai delivered 8.1; and Gujarat’s one million-plus cities delivered 6.1 TVRs, with Kolkata delivering 6 TVRs.

Jain also pointed out K3G on MAX delivered very encouraging numbers in the south where Hindi movies are perceived to be weaker. "Hyderabad delivered as high as 4.9 TVRs and even Karnataka pegging in with 1.6 and Bangalore with 1.4 TVRs," adds Jain.

"MAX is already the prime time leader amongst competing Hindi movie channels," says Jain, adding, "and we continue to innovate, with Mandira’s Extraaa Shots being the latest example."

Jain expressed confidence that MAX would continue to consolidate its performance and popularity amongst viewers as the preferred channel for Hindi movies and events. He said: "Amongst the current and future offerings on MAX are the 'Bollywood Ka Shehanshah' festival of Amitabh Bachchan starrers all the way till August. Starting 21 July, we have a two-week festival of high-voltage films in 'Action Dhamaka', which features such gripping films as Vaastav, Nayak, Bichchoo, and the first run of Dev Anand’s Gang, among others."

Latest Reads
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories