Restrictions on 'unofficial' TV channels covering LIFWL '03

MUMBAI: All Television channels - except Sony Entertainment Television - will be bound by restrictions during the fourth edition of Lakme India Fashion Week with Liberty (LIFWL) 2003.

The annual fashion gala is scheduled to be held between 18-24 July at the Jamshed Bhabha Auditorium within the premises of Tata group-owned NCPA in south Mumbai. Sony Entertainment Television (SET), the channel that has bagged the electronic rights of the largest and most high profile fashion event in the country, however will be given priority.

While addressing the inaugural press briefing Fashion Design Council of India executive director Vinod Kaul said TV crews would have to abide by strict LIFWL guidelines.

Event management agency IMG's director Zubin Sarkari specified the rules /guidelines applicable to all TV crews other than that of SET: 

For regularly scheduled news - TV channels can only air three minutes of LIFWL footage per 21 minutes of original programming during LIFWL. TV channels can only air a maximum of 10 minutes of new LIFWL footage per day.

Lifestyle and general entertainment programmes and other programming: LIFWL footage can only be aired after a 72-hour delay from completion of the relevant fashion show days of LIFWL. News channels can only air three minutes of LIFWL footage per 21 minutes of original programming during LIFWL. They can air a maximum of 10 minutes of new LIFWL footage per day.

Regarding Fashion channels: In addition to all the terms and conditions above, the ramp footage from the LIFWL main show can be broadcast only one month after the airing of programmes by the official broadcaster SET.

When asked whether SET would be showing the daily happenings, Kaul told that the channel will prepare special capsules and broadcast them at a later date. Which begs the question - what does such exclusivity really achieve if it is not being leveraged via live coverage or at least daily highlight packages.

Several news channel TV crews present were not amused by the strict coverage terms and argued that there should be no restrictions on showcasing national events such as LIFWL.

Sarkari, however, mentioned that the LIFWL committee had made arrangements for a "Preview Photo shoot" every day at 2:30 pm at the Foster's Pitstop café. "Fashion designers would preview their collections that will be shown the next day. The names of designers who will be participating in the photoshoot will be available every morning at the media centre," said Sarkari.

Looks as if FDCI has taken adequate steps to protect official sponsors such as SET from "ambush telecasting."

Latest Reads
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment
SPN India to telecast Real Madrid vs Barcelona at 4:30 pm

Less than two weeks to Christmas and Sony Pictures Sports Network (SPSN) launches its “Christmas Comes Early” campaign as a build-up to the biggest football clash of the year, El Clasico.

Television TV Channels Sports
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth
RTL Group restructures top management

MUMBAI: There’s change at the top at RTL Group–which owns Fremantle Media and operates a clutch of 61 TV channels–including RTL CBS and RTL CBS Extreme–and 30 radio stations in Europe. At his own behest, Guillaume de Posch will step down as co-CEO of RTL Group, effective 1 January 2018. He will...

Television TV Channels People
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories