Restrictions on 'unofficial' TV channels covering LIFWL '03

MUMBAI: All Television channels - except Sony Entertainment Television - will be bound by restrictions during the fourth edition of Lakme India Fashion Week with Liberty (LIFWL) 2003.

The annual fashion gala is scheduled to be held between 18-24 July at the Jamshed Bhabha Auditorium within the premises of Tata group-owned NCPA in south Mumbai. Sony Entertainment Television (SET), the channel that has bagged the electronic rights of the largest and most high profile fashion event in the country, however will be given priority.

While addressing the inaugural press briefing Fashion Design Council of India executive director Vinod Kaul said TV crews would have to abide by strict LIFWL guidelines.

Event management agency IMG's director Zubin Sarkari specified the rules /guidelines applicable to all TV crews other than that of SET: 

For regularly scheduled news - TV channels can only air three minutes of LIFWL footage per 21 minutes of original programming during LIFWL. TV channels can only air a maximum of 10 minutes of new LIFWL footage per day.

Lifestyle and general entertainment programmes and other programming: LIFWL footage can only be aired after a 72-hour delay from completion of the relevant fashion show days of LIFWL. News channels can only air three minutes of LIFWL footage per 21 minutes of original programming during LIFWL. They can air a maximum of 10 minutes of new LIFWL footage per day.

Regarding Fashion channels: In addition to all the terms and conditions above, the ramp footage from the LIFWL main show can be broadcast only one month after the airing of programmes by the official broadcaster SET.

When asked whether SET would be showing the daily happenings, Kaul told that the channel will prepare special capsules and broadcast them at a later date. Which begs the question - what does such exclusivity really achieve if it is not being leveraged via live coverage or at least daily highlight packages.

Several news channel TV crews present were not amused by the strict coverage terms and argued that there should be no restrictions on showcasing national events such as LIFWL.

Sarkari, however, mentioned that the LIFWL committee had made arrangements for a "Preview Photo shoot" every day at 2:30 pm at the Foster's Pitstop café. "Fashion designers would preview their collections that will be shown the next day. The names of designers who will be participating in the photoshoot will be available every morning at the media centre," said Sarkari.

Looks as if FDCI has taken adequate steps to protect official sponsors such as SET from "ambush telecasting."

Latest Reads
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories