MTV Europe to launch channel for Portugal tomorrow

LONDON: In line with it's commitment to its long-term regional expansion strategy, MTV Europe is set to launch its 11th channel, MTV Portugal on 3 July.

Available via cable and satellite through TV Cabo, Cabo Visao, and TV Tel, MTV Portugal will be designed to reflect the tastes and preferences of Portuguese youth. The 24-hour channel will feature a dedicated on-air look and a music policy that marries the best international music with the latest Portuguese hits and artists.

An official release informs that MTV Portugal is designed to deliver significantly enhanced promotional opportunities for Portuguese artists and talent with a particular focus on a variety of genres including rock music. Portuguese acts will co-exist on the playlist with international artists so that Blind Zero for example will be playlisted alongside Coldplay, Marilyn Manson and Blur.

MTV Portugal's programming strategy will mix local content, such as the upcoming MTV Live with Blind Zero, with MTV's international programming. An MTV Live is the full and complete transmission of an artist's live performance. Blind Zero are one of Portugal's most popular rock bands. The show will mark the first time that the band have appeared on MTV anywhere in the world. In keeping with audience preferences, MTV Portugal will also retain the network's international character and flavour by transmitting MTV's English language international programming including Dance Floor Chart. This is a simple, ‘less is more’ countdown show that is skewed towards the popular, commercial end of dance music with the top 10 videos played in entirety Another programme MTV Becoming claims to turn the average MTV viewer into the star they idolise. There is also Making The Video . This is an exclusive behind the scenes look at the making of a top artists music video from the start to finished product.

To celebrate the launch of MTV Portugal MTV Club Tour sponsored by Lipton, will comprise a series of five parties set to take place from July to September in Lisbon, Oporto, Povoa do Varzim and Albufeira. Some of MTV Europe's most prestigious events will take place in Portugal this year, including the final of MTV Shakedown, a pan-European dancing contest, which is set to take place in Portugal in September.

The launch of MTV Portugal is the latest step in MTV's on-going regionalisation strategy which to date has seen MTV develop from one pan-European channel to a network of 32 channels and 10 websites across Europe. MTV Portugal will be distributed to 1,527,000 homes in Portugal and will be the most widely distributed music TV service in Portugal. MTV Networks Europe claims to be the most widely distributed TV network in Europe and airs to over 112 million homes.

Latest Reads
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People
This special musical video follows Bani J tirade against trolls as a part of ‘Trolled’ series on RISE by TLC

After a power packed punch by Bani J to the misogynistic trollers, comedy sensation Mallika Dua is all set to fire back with her quirks and wits and show the internet hate its place. This will be the second short format music video under the ‘TROLLED’ series and will premiere on Rise by TLC, a...

Television TV Channels Factual & Documentary
Sports dominated OOH viewership in April-May: BARC

Contributing more than half of the total TV viewership during the April-May period, the sports genre topped charts in Broadcast Audience Research Council (BARC) India's Out of Home (OOH) measurement report. Sports accounted for 70 per cent of viewership, while movies and music enjoyed 10 per cent...

Television TV Channels Viewership
News18 Network launches multimedia campaign to strengthen its position

MUMBAI: News18 Network, has announced the launch of its mega campaign 18=1. The Network, which once comprised of channels such as CNN-IBN, ETV, IBN7 and IBN-Lokmat, recently consolidated all its general news channels under the News18 Brand. This has allowed the Network to develop one, seamless...

Television TV Channels News Broadcasting
Guest column: TV Analytics on Colors Tamil

Viacom’s entry into a new regional market with channel Colors Tamil has made big news since its launch in February this year. With its sampling phase for content still running, the channel’s performance has a dynamic impact on the regional television landscape. We studied the key viewership...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories