Television

India feed for Fashion TV from today

MUMBAI: The watered down version of FTV that has turned FTA and is available on Asiasat 2 now has a specially customised programme for India. According to a company release, the show, previously airing at 3.30 am India time (midnight in Paris) has been moved ahead to coincide with midnight in India. The India feed will enable viewers to catch the programme that much earlier, say FTV's current partners in India. The release, quoting Fashion TV president Michel Adam, says that as of 2 July, the broadcaster will have two independent channels dedicated for Asia.

 While the supposedly 'hot midnight programme' has moved closer to Indian primetime, the channel maintains that 'by dedicating a complete control centre for Asia fashion tv has now complied to the requests of various government bodies such as India to adjust programming to local tastes and lifestyles and time zones.' The broadcaster's legal tiff with Modi Entertainment Network, its erstwhile distribution partner, continues meanwhile. MEN swears by a Delhi High Court ruling which restrains FTV from beaming a parallel feed, while FTV maintains that MEN violated several contract terms and the matter can only be settled by a UK court. A final verdict is yet to be reached.

After splitting from MEN, Fashion TV has teamed up with Worldwide Channel, part of the Worldwide Group, which is now contemplating bringing in two FTA English music channels into India by August this year. FashionX TV, the proposed pay channel from the Paris headquartered fashion and lifestyle channel, will air a more uncensored version of FTV when conditional access makes its presence felt in India.

The FTA version of Fashion TV that is now attempting to cater to Indian tastes with shows like Bollywood fashion, will air the fashion and lifestyle elements of at least two Indian films shortly. In May, the channel telecast the making and the fashion elements of Kaizad Gustad's soon to be released film Boom. The telecast of the show in 120 countries has helped the publicity of the film and propped up its music sales too, claims FTV. 

Technical specifications of international signal -

Panamsat 10, 

c band Frequency 3716 

polarisation vertical. 

West Asian, Indian fashion tv signal -

Asiasat 2. 

Frequency.3796MHz 

polarisation vertical

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