Television

B.A.G. Films readying for IPO

NEW DELHI: The Anurradha Prasad and Rajiv Shukla-promoted television production house, B.A.G. Films is readying for its maiden public offer sometime this year. Simultaneously, it is also spreading its wings into other sectors of entertainment and media like film production and a media school.

According to a draft prospectus of the public issue filed with the Securities and Exchange Board of India (SEBI), the regulatory body for the stock markets in India, the public issue is of 1,48,60,000 equity shares of Rs 2 each issued for cash at a premium of Rs 8 per share aggregating Rs 1,486.00 lakhs.

The company would offer about 25 per cent to the public. The draft prospectus, a copy of which is in possession of indiantelevision.com, says that the shares are slated to be listed on The Delhi Stock Exchange Association Ltd. (regional stock exchange), the Bombay Stock Exchange (BSE) and The National Stock Exchange of India Limited (NSE).

Incorporated as B.A.G. Films Private Ltd. on 22 January, 1993 at New Delhi, the company was converted into a public limited one vide a special resolution passed on 3 March,2001 and renamed as B.A.G. Films Limited on 29 March, 2001.

The lead managers to the proposed issue is the Mumbai-based KJMC Global Market (India) Limited, while the registrar to the issue is Alankit Assignments Ltd.

Post the initial public offering (IPO), the promoter group's shareholding in the company is slated to go down from 52.74 per cent to 39.45 per cent. The employees’ shareholding too would decline to 0.13 per cent from 0.17 per cent. Financial institutions like UTI and IDBI that hold 36.01 per cent in BAG Films at present would see their holding declining to 26.93 per cent. UTI Asset Management Company is also amongst the top 10 shareholders in the company.

The net worth of the company as on 31 October, 2002 was Rs. 832.45 lakhs (Rs 83.24 million). The average cost of acquisition of equity shares of the promoters is Rs.1.02 per share and the book value per share, as on 31 October, 2002, is Rs 2.95. There is also no contingent liability as on 31 October 2002, according to the draft prospectus.

Major Business Opportunities: Business opportunities listed by B.A.G. Films, according to the draft prospectus, are the following:

- Increasing demand of quality software and trained and qualified professionals

- Demand for diversified programme mix - entertainment, film and film-based programmes, sitcoms, news and current affairs, game shows

- Demand and high scope for software producers capable of producing technologically contemporary and viewers’ demand driven programmes.

- Increasing penetration of regional and niche channels in India.

- Increasing demand for organized and well equipped educational institutes and centers of excellence for imparting skills and nurturing talent

As part of the growth strategy, the company has stated that software companies would require having a diversified portfolio and flexible programming methods capable of adapting to changing viewer demands quickly and effectively. It has also been pointed out that the channel mix is also important and software production houses should have presence in Hindi, regional and niche channels.

The launch of film production, though no prior experience is there, is being done to create a larger business platform and multi-tasking of the infrastructure to produce films and television software and value added videos is a must, the company has said.

B.A.G. Films has said that details of the proposed Media School, which was supposed to become operational by September 2001 are nearing completion. The land for the school has been acquired and building plans are being prepared.

Interestingly, in the draft prospectus, it has been stated by B.A.G. Films that the first set of courses will be launched in August 2003 and school will initially operate from the present studio complex of the company till the completion of the building.

B.A.G. Films has also pointed out that the media school being a relatively new concept, the company would enjoy the first mover's advantage and efforts are on to finalise associations with established international institutes that would help in absorption of best practices.

Since the company doesn’t have any prior experience of producing a feature film, B.A.G. Films has stated that considering the new dynamics of the film distribution business, experience does not play much of a role anymore. Many national and international distribution agencies have started operating in India. Using professional distributors and exhibitors for its films in India and worldwide will reduce the risk for the company, it says.

"The production of feature films is merely a plan as on date, since the company has only selected two books for the story of feature films to be produced by it and work on conversion of one of the book into a screenplay has been started," the draft prospectus quotes B.A.G. Films as stating.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/9xm.jpg?itok=ZerfjJqA
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/pritam.jpg?itok=tVS2_5SL
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/star.jpg?itok=Xao8ACOH
Star Movies Kids is the new kid on the block

A few years ago Star India decided to hive off some bits of its repertoire and focus exclusively on its main GEC Star Plus and the emerging sports scenario. Surprisingly, the channel is now taking a new turn by targeting the youngest viewers. As per industry sources, the Uday Shankar-led network is...

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/cn.jpg?itok=BRpRY0Oq
Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/makarskratni.jpg?itok=GEQT4q5A
Sony Entertainment Television makes Makarsankranti memorable for the commuters of Western Railway

The local trains in Mumbai are known to give a unique glimpse into the lives of Mumbaikars.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/atul.jpg?itok=WTNlgJrH
ZEE announces offer on Zee Family Packs, now at Rs. 39* per month

With the new tariff/pricing regime all set to come into effect from February 01, 2019 ZEE, the No. 1 television network of the country, announces attractive launch offers for its consumers. Zee family packs will be available for Rs. 39* only. This special launch offer has been devised for consumers...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/chopra.jpg?itok=7oVlfmU9
Viacom18 introduces VIACUBS - a day care facility for employees' children

In continuation of its gender inclusive policies such as a 36-weeks maternity leave and flexible work arrangement, Viacom18 today announces the launch of Viacubs – a child day-care service for Viacom18 employees. Viacubs is a part of Viacom18’s WAVE initiative which focusses on safety, wellness,...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/shaurya-mehta.jpg?itok=Kyr3wOqF
Privé Unscripted to offer thought-provoking content from BBC

ZEEL’s premium English movie channel - &PrivéHD - is all set to telecast its new offering from the BBC library- Privé Unscripted. It brings not just movies inspired by real life but life itself showcased in all its raw and unscripted glory. The content from ZEEL’s association with BBC Studios,...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/palia.jpg?itok=N9_9Ii3e
MTV to up its game in 2019 with new format shows

After claiming to have doubled its viewership in 2018, MTV is all set to up its game by launching the eighth season of MTV Unplugged, a singing show, on 26 January, 8 pm onwards. Royal Stag Barrel Select and MTV have collaborated to present the program.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories