Television

Kamath lauds Prasar Bharati, points to its wider role of informing & educating

NEW DELHI: The new chairperson of Prasar Bharati, noted right wing columnist MV Kamath, feels that unlike private satellite channels, Doordarshan and All India Radio cannot take lightly matters as they have to keep in mind the sensibilities of people and the nation, at large.

Praising Prasar Bharati to the skies, Kamath said: "We may underestimate it, but no show can be compared to DD and AIR. It's a fantastic organization."

Addressing journalists for the first time yesterday after taking over as the chairperson of Prasar Bharati, Kamath, a former editor of the now-defunct Illustrated Weekly of India,, amongst other publications, said that DD's massive reach is its strength. "DD National , for example, is watched by 239 million that probably is more than the population of the US," he said, reeling out more facts on the strengths of Prasar Bharati.

According to Kamath, if all the private TV channels' viewership were put together, then also it would be "three-fourth of that of DD." He added: "It's easy to condemn Prasar Bharati as it is public sector undertaking and dependent on people like you."

Pointing out that Prasar Bharati's primary role is to inform, educate and entertain (in that order) people, Kamath said, "We would not want to do a Baywatch where pretty girls are shown in bikinis. Somebody else can do it."

However, Kamath admitted that Prasar Bharati cannot be called fully autonomous till the time it continues to get financial help from the government. But this "great organization" should not lose sight of its primary role of informing people in its zeal to earn revenue, he added.

Still, he also admitted that Prasar Bharati has some limitations that don't bind the rest of the media, especially journalists. Citing the example of questioning done by journalists from private media houses and those from DD or AIR, Kamath said, "Those from DD and AIR, for example, cannot be as forthright as you all can be with ministers or politicians. Because we have to be proper."

At this point Kamath took a pot shot at private satellite channels saying most of them do not follow some basic ethics of journalism.

"I felt very sad when during the Gujarat riots some private channels showed bodies," Kamath said, adding that during his time, journalists were not even allowed to mention the area of killings during sensitive situations. "We have to be sensitive to the sensibilities of people and the nation at large," he added, pointing out that post 9/11, 2001 no TV channel in the US showed bodies or such ghastly images.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/ibf.jpg?itok=brJWMmWE
IBF to intervene in TRAI's SC petition on 15% discount cap

The TRAI tariff order, which remained a topic of intense debate and discussion in 2017 and 2018, is likely to dominate discourse early on in 2019 too, at least from a legal standpoint as the Supreme Court resumes work after the winter vacations.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/Rajiv-Bakshi.jpg?itok=jrgyQ3Kj
Big Synergy appoints Rajiv Bakshi as CEO

Reliance Entertainment's Big Synergy Media Ltd has appointed Rajiv Bakshi as its chief executive officer.

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/sony.jpg?itok=8WnMQYcG
For the first time, viewers get to choose their favourite shows on Sony BBC Earth

Content may be King, but so is the viewer. Sony BBC Earth, India’s premium factual entertainment channel, takes another leap in audience engagement by giving viewers the choice to pick their favourite shows of 2018 on the channel.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/shemaroo_0.jpg?itok=JusfZP8_
Shemaroo Entertainment’s Bhakti App Bags the Innovative Mobile App Award

Shemaroo Entertainment Ltd., added another feather to its cap with firm’s ‘Shemaroo Bhakti App’ winning the special mention award under Innovative Mobile App category at the Drivers of Digital Summit 2018

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/np.jpg?itok=tx921nZi
Sony Pictures Networks India delivers on its commitment of 'Ek India Happywala'

Sony Pictures Networks India (SPN) has accelerated its focus towards creating a positive social impact in the ecosystem by building on its three-pillar framework; empowerment, education and environment.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/graph.jpg?itok=A_UEtkRT
English news most benefited genre in Chrome DM week 50

MUMBAI: With a growth of 1.29 per cent as compared to last week (49), the English news genre marked the highest opportunity to see (OTS) among all categories in week 50 of Chrome Data Analytics & Media.  In the English news genre, Loksabha TV gained the highest OTS with 98.2 per cent in six...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/sanjay.jpg?itok=8d58yBIJ
Sanjay Gupta on executing the new tariff regime, Star India’s strategy and channel pricing

Star India MD Sanjay Gupta is a veteran of many high-stake battles. The one he’s currently battling could be long drawn, unpredictable, unlike anything he’s encountered before and potentially his toughest in a while. However, as India’s broadcast bosses put their heads down to implement TRAI’s new...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/image008-ipl.jpg?itok=0RDGIKLf
Star Sports curates a special line up of programming shows for VIVO IPL 2019 Player Auction

The forthcoming VIVO IPL 2019 Player Auction promises to be an unparalleled spectacle with Star Sports, the official broadcaster of the tournament geared up with a special line up of programming shows for all the cricket fans across the country.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/uday.jpg?itok=NPc_M8rc
Uday Shankar elected FICCI VP for 2018-19

Adding another feather to his cap, 21st Century Fox Asia president and Star India chairman and CEO Uday Shankar has been elected as the vice president of the Federation of Indian Chambers of Commerce and Industry (FICCI) for 2018-19.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories