MUMBAI: The first salvo has been fired.
Star Plus, which has planned a slew of new serials before World Cup cricket starts next month, has firmed up plans for the first of the lot, a mega scale serial that's aimed at raking in the viewers. Kashmeer will commence airing on 16 January at 9 pm, the time when Zee airs its weekly blockbuster.

Debuting as an actor in the serial is Gul Panag, who was the co host of the karaoke show Kismey Kitnaa Hai Dam , which goes off on its seasonal break when Kashmeer launches.

According to an official release, Kashmeer has been shot in the picturesque valleys and mountain terrain of the northern state. It is a one-hour love story with militancy and terrorism as the backdrop starring Farooque Sheikh, Suresh Oberoi, Salim Shah, Kulbhushan Kharbanda, Nirmal Pandey, Smita Jaykar, Lushin Dubey, Neelima Azim, Vineet Kumar, Vishal Singh and Ankur Nayar besides Gul Panag.

The serial is produced by Abhimanyu and Aditya Singh of Contiloe films, written by by Atul Tiwari and directed by Sohail Tatari.