Radio City may go off air in Lucknow from Dec

NEW DELHI: Even as FM radio station Radio City in Mumbai prepares to air live the Star Screen Awards this evening, the Star-Music Broadcast Pvt Ltd. (MBPL) combine is contemplating shutting its radio operations in Lucknow at the end of the completion of the ongoing second year.

A senior executive of Radio City, (Star India's division which supplies content and handles the marketing and ad sales of FM radio stations for licence holder MBPL) admitted to that the huge gap between cost of running operations in places like Lucknow and the revenue being generated has "forced them to re-think on continuing with such operations."

"The licence fee for the Lucknow station is almost Rs 60 million, while the revenue trickling in is paltry. The business is becoming increasingly unviable and we may have to shut down operations there by the year end," he added.

MBPL (a company belonging to the PK Mittal group which has been in the news, for running up huge debts against funds which it had garnered for its steel business) completed one year of holding the licence for the FM radio station in Lucknow in November last year and has also paid the licence fee for the second year which comes to an end December 2003.

MBPL earlier had surrendered the licences for Nagpur and Patna and, if Star executives are to be believed, may do the same for Lucknow too "unless the government does something and comes up with a different viable business proposal."

Still, Radio City is readying to launch in Delhi, along with the likes of Radio Mirchi (an offering from the Times of India group) and RED from the India Today stable, in the February-March period.

At the instance and request of Prasar Bharati, Broadcast Engineering Council of India Ltd (Becil), a government organisation, is putting together the integrators for the private FM radio players. In some places, Prasar Bharati has also leased out its infrastructure to private players to start their radio operations.

Radio City-MBPL may also go in for places like Hyderabad and Pune during the second round of privatisation of radio FM, but only if the "business model is right and the government does away with auctioning of licences."

In a bid to generate the hype about the awards which will be later telecast on Star Plus, Radio City in Mumbai will air live the Star Screen Awards today evening .

"This is part of our endeavour to involve the average listeners too in the on-going glam shows in Mumbai and keep them updated on such events," a Radio City executive said.

Latest Reads
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories