Television to webcast World Cup matches

MUMBAI:, the Walchand Capital Group driven Internet portal has bagged the rights for the mega ICC Cricket World Cup in South Africa commencing 8 February.

CricketNext has already hosted and managed the ICC Champions Trophy in Sri Lanka last September in a similar capacity as a web site partner, but during the World Cup, the site plans to deploy editorial, marketing and technological resources to draw in more viewers.

The site will provide visitors with ball by ball scorecards, previews and game analysis, exclusive photos, instant match reports, international columnists, weather forecasts, quizzes, contests, cartoons and games. The site aims to be an ideal place for the 3C's - connoisseur, convert and the casual visitor.

"We have created exciting sponsorship and advertising options, which include official match tickets, air fare and hotel stay, autographed bats, usage of data base, and premium and innovative on-line properties. CricketNext has demonstrated its outstanding success through incisive editorial coverage, interactive features and financial resilience resulting in approximately 85 million page views per month, and over 600,000 regular visitors," says CricketNext director Pallavi Jha.

Says Jha, "For the first time ever, there will be large scale global webcasting of the event including live streaming, video highlights, delayed relays, audio commentary etc. With improved broadband availability in recent times, we expect an overwhelming response to webcasting from Non Resident Indians and other customers, particularly in countries where cricket is not the prime sport on local channels."

Jha adds that CricketNext would also be offering SMS services, with pre-determined alerts on scores, and other match highlights, given their rising popularity.

"Given the fact that 81 per cent of the 54 matches are day-matches (which means that they start at around 13.30 pm IST) and 79 per cent of the matches are on weekdays, one can easily foresee the massive response from the office going segment. Secondly, with February - March being also active periods, office absenteeism is extremely low. Advertisers and brands have an excellent opportunity to capitalise on the Internet medium given the time factor, savvy internet audience, interactive capabilities and, of course, the cost advantage" she says.

Latest Reads
Disney restructures business in the face of digital disruption

MUMBAI: Walt Disney Co, on Wednesday, announced a sweeping restructuring aimed at accelerating its global expansion during a period of upheaval for Hollywood.

Television TV Channels English Entertainment
Sony's 'Dus Ka Dum' gets app boost

MUMBAI: After a successful season of Kaun Banega Crorepati (KBC), Sony Pictures Network is reviving Dus Ka Dum, another big reality show with superstar Salman Khan. The show is coming back on air for its third season after 2009. Since its initial airing, the entertainment landscape has changed...

Television TV Channels GECs
ZEEL scraps 9X Media acquisition

Owing to non-completion of certain material conditions, Zee Entertainment Enterprises Ltd (ZEEL) has terminated its deal to acquire music broadcaster 9X Media.

Television TV Channels Music and Youth
Viewers celebrate their love for hollywood blockbusters on my Star Movies at 9

Home to the biggest blockbusters, Star Movies leads the way in engaging audiences by giving them an opportunity of a lifetime to showcase their love for Hollywood films! My Star Movies at 9, for the first time ever, presents fans with a special proposition. Not only will they get to watch their...

Television TV Channels English Entertainment
Discovery unravels the underwater warriors of Indian Navy, the submarine arm, with Breaking Point: The Indian Submariners

Discovery Channel, India’s leading destination for factual entertainment, is launching a special series on the Indian Submariners as a part of its extremely popular Breaking Point Franchise. This is the first time that any private broadcaster will showcase a TV series on the underwater warriors of...

Television TV Channels Factual & Documentary
&Privé HD to premiere the gripping thriller 'The Hunter' this sunday

&Privé HD, the newest destination for nuanced cinema, is all set to premiere the Australian thriller-drama The Hunter on 18th of March at 1:00 pm and 9:00 pm. Directed by Daniel Nettheim, the riveting movie stars Willem Dafoe, Sam Neill, and Frances O’Connor in pivotal roles.

Television TV Channels English Entertainment
BBC takes ‘fake news’ battle global

The BBC today sets out its ambition to be a global leader in the fight against fake news, which is creating a huge decline in global audiences’ trust in media.

Television TV Channels News Broadcasting
Turner International creates digital advertising unit to connect brands with fans

Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.

Television TV Channels Kids
Star India renews BWF media rights till 2021

MUMBAI: Star Sports has renewed its Badminton World Federation (BWF) media rights for a four-year cycle. The deal is from 2018 to 2021 as per BWF calendar.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories