Television

MTV, Nick, Pepsi, Max get together for contest

MUMBAI: MTV, Nickelodeon, Pepsi and MAX have announced the Pepsi Badaa Shikari Hunt which gives six kids the chance to lead the Indian team onto the cricket field in South Africa.

The scheme works like this - kids below the age of 16 need to send a letter to the Indian skipper Saurav Ganguly explaining why they should lead the team. The six best entries will get a safari trip. There will be one winner per match.

Executive VP and Business Head MAX, Rajat Jain says, " Max has always believed in expanding the entertainment potential of cricket so as to make it more appealing not just to the die hard purists but also the uninitiated. We believe in innovations and our Extraaa Innings is proof of the same. The concept of leading the Indian team into the arena for the World Cup is a dream come true for the youngsters who win."

To create awareness around the contest, Nick will visit 200 schools in Mumbai, Delhi, Bangalore and Kolkata. A multimedia campaign has also been designed for the print and outdoors.

A panel from the two channels will sit and judge the entries. Entries must have the name, age, telephone number and address. Send them to Nickelodeon, P.O. Box 7918, Tulsiwadi, Tardeo, Mumbai 400034. One can also log on to nick.mtvindia.com.

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