Wrestling to add muscle to niche channels' weekend programming

MUMBAI: Star and Zee have both decided to strengthen their weekend programming lineup on their respective English entertainment chanels with some wrestling action. 

Star World will introduce total nontstop action (TNA) wrestling from 17 January every Saturday and Sunday at 5:30 pm and 11 pm. The action comes from the National Wrestling alliance, the oldest wrestling body in the world. Stars like Jeff Jarett and martial arts specialist Ken Shamrock, both of whom had brief stints in the WWE as well as stars from other sports as well as entertainment will appear. 'Infamous' celebrities will appear to create a new approach to wrestling, say reports.

Zee English will air Women of Wrestling every Saturday at 8 pm from 18 January. The one-hour show marks the first time the channel has gone the wrestling way. Star World, on the other hand, used to air World Championship Wrestling (WCW) content, now defunct. Meanwhile, a Zee English spokesperson said that the channel is looking to cash in on the momentum generated among wrestling fanms by the WWE tour. Usually, concerts featuring the likes of Bryan Adams and INXS air in this slot.

Women of Wrestling exploded onto the scene in the US, introducing a new kind of female action hero with action and attitude. The premiere episode crowned the first WOW World Champion, Terri Gold (a.k.a. Miss Fitness). Gold outlasted 19 other competitors in an over-the-top-rope Battle Royale to win the coveted belt. WOW Power is loaded with divergent personalities like Lana Star and her million-dollar hair and star-studded entourage. There is also is Danger with her angry attitude and lethal moves, Caged Heat with their angry challenges to authority and Jade with her belief in herself against the always-bigger opponents.

It now remains to be seen whether sports entertainment is a hit for Indian niche channels known largely for serials thus far.

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