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This is the second big project Sony has signed on Balaji to undertake
after the big budget weekend thriller series Kya Hadsa Kya Haqeeqat
, which was launched in the second half of 2002.
Kahani Terrii Merrii kicks off on 20 January and airs Monday-Thursday
at 9:30 pm. Addressing a media briefing this afternoon SET India
business head Sunil Lulla said: "Kahani Terri Merri is in
terms of scale the largest ever family drama made for Indian television
showcasing three generations of a family."
Balaji CEO Ektaa Kapoor said: "Kahani Terrii Merrii is Balaji's
biggest ever television blockbuster. For the first time we have
created lavish sets and chosen the subject of family, love and relationships.
Through Kahani Terrii Merrii we want to portray the web of
Indian emotions"
Lulla said Sony was committed to expanding genres. Earthy comedies,
music competitions and not just game shows, thrillers with a difference
and reality shows, were what would be rolled out on the channel
in the course of the year, he added.
Lulla also said the upcoming ICC Cricket World Cup would not affect
Kahani Terrii Merrii as most matches will get over by 9-9:30
pm. In fact the cricket in South Africa will be used to create awareness
among audiences about Sony's new properties. More people will sample
the new shows than is otherwise the case, Lulla pointed out.
Gerry, who also made Kkusum , has directed the show. Also
present at the briefing was the writer for Balaji Telefilms Kamlesh
Singh. He said, "I am fascinated with the question as to why one
only looks at the good aspects of ones lover when all human beings
are a mix of good and bad. With this serial I have probed into the
psyche of both man and woman. I have also tried to define love in
more ways than what is generally done. Love could mean concern or
sensitivity or helping each other get through when things go adrift.
The serial's outdoor scenes have been shot in Kolkata with the
set cost running into the tens of millions, Balaji says.
Sony's marketing campaign involving dailies, magazines, outdoors
and usage of the radio has already kicked off. A number of creatives
have been running since 31 December when the channel aired Kabhi
Khushi Kabhi Gham.
A short skit combining three scenes was enacted by the cast for
the benefit for those present at the briefing. Now all that remains
to be seen is whether Kahani Terrii Merrii can work up a
TRP lather for Sony.
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