DD looking for distributors abroad

NEW DELHI: Ethnic media is an important and credible medium for communication between India and its diaspora on one hand, and the Indian public and foreign communities on the other.

Delivering the keynote address yesterday at a symposium on "Entertainment, Ethnic Media and Diasporic Identity" held as a part of the Pravasi Bharatiya Divas, Information and broadcasting minister Sushma Swaraj suggested an interaction and exchange of ideas between the leaders of the Indian Ethnic Media, both print and electronic, and their counterparts and opinion makers in India.

Stating that each entertainment and media icon of the Indian diaspora remains 'our unofficial ambassador abroad', she called upon the ethnic media to convey the correct and true image of the developments taking place in India to reflect the diversity in religion, language and opinions.

Inviting the NRIs (non- resident Indians) to invest in joint ventures in India, Swaraj related some very important policy initiatives taken by the Government, including the granting of industry status to the entertainment sector, opening the print media for the FDI, privatization of FM Radio, community radio, opening of KU Band, DTH and the liberalized Uplinking policy. She said that Prasar Bharati is further strengthening the DD India Channel so that the best of Doordarshan can be shown to the Indian diaspora. DD is looking for distributors abroad.

"A very important role is played by Indian diaspora in nurturing the Indian entertainment and media globally and in growth and value creation process. We must join hands and bring out more interesting and better products, which not only find markets among the 20 million strong NRIs but are also designed to capture the imagination of other communities," she said.

She asserted that apart from reminding the NRIs (non-resident Indians), especially the younger generations, about the strong and vibrant Indian cultural identity, this media articulates a viewpoint without a foreign bias of the foreign mainstream media.

She saluted these leaders and assured them of conducive policies to facilitate their endeavours. She recounted the recent waves created by films like Devdas, Lagaan, Jamila, Amaar Bhuwan, A Dog's Day, Monsoon Wedding, Warriors, Bend It Like Beckham and Hollywood Bollywood and said that the entire spectrum of the entertainment sector has created an awareness as never before, about India all over the world.

The exports of the entertainment industry from India, which in 1998 was $ 40 million, have crossed $ 180 million in 2001. This entertainment and media explosion has brought India closer to our diaspora and the geographical division between Indians in India and abroad is blurring if not disappearing altogether, the minister said.

Latest Reads
Star Vijay launches new game show 'Divided'

MUMBAI: Star Vijay, a Tamil general entertainment channel by Star TV, is all set to launch a game show named Divided on 21 July. This show will be hosted by Neeya Naana debate show fame, Gobinath and will be on air every weekend at 8 pm.

Television TV Channels Regional
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam

Weekend plans just got better with Zee Telugu’s horror World Television Premiere, Kanam, to your home screens on Sunday

Television TV Channels Regional
Republic TV complains to TRAI, BARC on Times Now’s genre slotting

The ever-competitive business of TV news is set to witness another round of slugfest. Republic TV has complained to Telecom Regulatory Authority of India’s (TRAI) and Broadcast Audience Research Council of India about English news channel Times Now getting the channel re-slotted under Hindi news...

Television TV Channels Viewership
Zeel reports higher numbers on improved ad, subs revenues

The Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) reported a 15 per cent year on year (y-o-y) growth in total revenue for the quarter ended 30 June 2018 (Q1 2019, period, or quarter under review) as compared to the corresponding year ago quarter (Q1 2018).

Television TV Channels GECs
Dsport to broadcast 'British Open' live for viewers in India

Dsport will broadcast the 147th edition of the much awaited ‘British Open’ live in India. The tournament will commence from 19 July 2018 at the Carnoustie Golf Course, Scotland.

Television TV Channels Sports
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories