Television
×

DD looking for distributors abroad

NEW DELHI: Ethnic media is an important and credible medium for communication between India and its diaspora on one hand, and the Indian public and foreign communities on the other.

Delivering the keynote address yesterday at a symposium on "Entertainment, Ethnic Media and Diasporic Identity" held as a part of the Pravasi Bharatiya Divas, Information and broadcasting minister Sushma Swaraj suggested an interaction and exchange of ideas between the leaders of the Indian Ethnic Media, both print and electronic, and their counterparts and opinion makers in India.

Stating that each entertainment and media icon of the Indian diaspora remains 'our unofficial ambassador abroad', she called upon the ethnic media to convey the correct and true image of the developments taking place in India to reflect the diversity in religion, language and opinions.

Inviting the NRIs (non- resident Indians) to invest in joint ventures in India, Swaraj related some very important policy initiatives taken by the Government, including the granting of industry status to the entertainment sector, opening the print media for the FDI, privatization of FM Radio, community radio, opening of KU Band, DTH and the liberalized Uplinking policy. She said that Prasar Bharati is further strengthening the DD India Channel so that the best of Doordarshan can be shown to the Indian diaspora. DD is looking for distributors abroad.

"A very important role is played by Indian diaspora in nurturing the Indian entertainment and media globally and in growth and value creation process. We must join hands and bring out more interesting and better products, which not only find markets among the 20 million strong NRIs but are also designed to capture the imagination of other communities," she said.

She asserted that apart from reminding the NRIs (non-resident Indians), especially the younger generations, about the strong and vibrant Indian cultural identity, this media articulates a viewpoint without a foreign bias of the foreign mainstream media.

She saluted these leaders and assured them of conducive policies to facilitate their endeavours. She recounted the recent waves created by films like Devdas, Lagaan, Jamila, Amaar Bhuwan, A Dog's Day, Monsoon Wedding, Warriors, Bend It Like Beckham and Hollywood Bollywood and said that the entire spectrum of the entertainment sector has created an awareness as never before, about India all over the world.

The exports of the entertainment industry from India, which in 1998 was $ 40 million, have crossed $ 180 million in 2001. This entertainment and media explosion has brought India closer to our diaspora and the geographical division between Indians in India and abroad is blurring if not disappearing altogether, the minister said.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/foodfood.jpg?itok=gCF4k0Ki
FOODFOOD announces veeba cook off powered by Daawat Basmati Rice and Tata Sampann

Cooking doesn’t get tougher than this! FOODFOOD Pro an initiative of FOODFOOD, India's premier 24x7 Food and Lifestyle channel is proud to announce an intense and exciting eleven - episode series, VEEBA COOK-OFF, a challenge, that is purely ‘By the Professionals and For the Professionals'. This...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/sony-max.jpg?itok=Rmc_jk74
Celebrate Republic Day with megastar league on Sony Max 2

MUMBAI: On Republic Day get ready for an all day long movie marathon with India’s iconic Hindi movie channel from Sony Pictures Networks, SONY MAX 2. Binge-watch the movies of some of Bollywood’s megastars throughout the day on 26th January with SONY MAX 2’s Megastar League. 

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/star-gold.jpg?itok=aEnqdAVj
2017 blockbuster hit 'Golmaal Again' will make its television premiere on star gold this friday

Star Gold is kicking off the year with the World Television Premiere of one of the most succesful films of 2017, Golmaal Again, that raked in over 200 crores at the box office and set it on fire with its unmatched gags and action. The film that left audiences in splits of laughter and many ‘...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/myleeta.jpg?itok=Jp2DoL6W
BBC Worldwide India announces partnership with Applause Entertainment

BBC Worldwide India has announced a partnership with Aditya Birla Group’s Applause Entertainment that will see the two organisations working together to develop and produce Indian versions of iconic BBC formats.

Television Production House Non-Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/us.jpg?itok=F5fKKb42
Bring in Republic Day with the award-winning political comedy VEEP on Star World

Our 68th Republic Day is just around the corner and considering the political scenario in our country and globally, Star World has lined-up a marathon of a show that is not only entertaining but also takes a satirical view into what goes on behind-the-scenes in government policy-making and...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/icai_0.jpg?itok=Zpp1ilCw
ZEEL president - Legal & Regulatory Affairs, Mr. Avnindra Mohan conferred prestigious "CA Distinguished Achiever - 2017" Award by ICAI

Mr. Avnindra Mohan, President – Legal & Regulatory Affairs, Zee Entertainment Enterprises Ltd has been selected as the winner of the prestigious award in the category “CA Distinguished Achiever-2017” for exceptional performances and achievements by the Institute of Chartered Accountants of...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/karan.jpg?itok=mCWRXjXX
Discovery India ties-up with Reliance Animation to produce kids IP

Discovery Communications India has commissioned Reliance Animation to produce a new disruptive Indian original content series Little Singham, an animation series inspired by the movie Singham. Targeted at kids in the age-group 4-8 years old, Little Singham will make its debut on television in...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/Shubhranshu_singh.jpg?itok=OUkY580T
Star Sports EVP and marketing head Shubhranshu singh quits

MUMBAI: Star Sports Executive Vice President and Head Marketing Shubhranshu Singh has quit the company after a four-year stint.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/bajaj.jpg?itok=z_mfKL62
Discovery bags nine sponsors for Battle Ops

Battle Ops, Discovery Communications India’s (DCIN) integrated television and digital offering, has received a resounding response from the advertiser community. The show, which will premiere on Discovery Channel and Veer on 26th January, has already sold out with nine sponsors on board.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories