Indian cricketers sign ICC contract

MUMBAI: The fears about the a second-string Indian team representing India at the World Cup have been laid to rest. All the 15 members of the Indian World Cup squad today signed the International Cricket Council (ICC) Players Terms' contract for the cricket carnival starting on 8 February.

How ever, the cricketers signed only after declaring their non-acceptance to a few contentious clauses and their agreement is subject to two main riders, sources claim. The sources also add that the Board of Control for Cricket in India (BCCI) and ICC have agreed to the above conditions.

The signed forms are now being sent to the BCCI which will forward it to the ICC, the Press Trust of India has reported. The ICC deadline for signing the contract was 14 January.

The cricketers are willing to persuade their sponsors not to air conflicting advertisements during the World Cup, and signed the contract only to that effect after making their position on the contentious issues clear.

"We are in contact with the BCCI. We have told the ICC what our problems are. We have given our terms and conditions. There are certain areas that need to be looked into," Sourav Ganguly was quoted as saying in the PTI report.

"We all feel that, at the end of the day, it's got to be an adjustment from both the sides. It can never be one-sided, whether it is the players or the ICC," Ganguly was quoted as saying. "We have made our statement clear... this is what we can do and this is what we can't. The rest is up to them."

SET India CEO Kunal Dasgupta reacted by stating: "It is a great relief. There won't be any last-minute controversies or surprises now."

MAX executive vice president and business head Rajat Jain says: "Excellent news! The Indian team's decision to sign the agreement is a step in the right direction. It also ensures that there is no doubt or confusion in the minds of millions of Indian cricket fans. Now, the best Indian team will take a crack at the World Cup."

Mudra Optimum Media Solutions's executive vice president Amit Ray however, struck a discordant note: "If the news reports about the Indian cricketers persuading their sponsors to avoid airing conflicting advertisements are true, then it sets a bad precedent. The hapless sponsors had backed the cricketers and invested humungous amounts with the hope that they would be able to cash in on the cricketer's popularity during high profile events such as the World Cup. Advertisers will think twice before signing on cricketers in the future."

Another media executive who refused to be quoted claims that the cricketers "should have had the guts to stick to their guns" or "should not raised the issue in the first place if they were eventually going to sign."

Percept Advertising CEO Rajesh Pant has an interesting viewpoint: "The challenge for clients is to ensure that they conceptualise advertisements that break through the clutter and create an impact. For instance, the Coke Aamir Khan commercial aired during the Champions Trophy in September 2002 was successful in ensuring that Coke managed to hold its own against the official sponsors Pepsi. Even the viewers lapped it up. Do the viewers remember the Pepsi ads aired during the same time?"

Incidentally, Percept D'Mark are the marketing agents managing cricketers such as Saurav Ganguly, Yuvraj Singh and Mohammed Kaif. Percept's Shailendra Singh and D'Mark's Sanjay Lal were however unavailable for comment.

It looks as if the hurdles have been overcome and it is time for the Indian cricket team to concentrate on winning the World Cup. After all, money simply cannot buy the "honour" of entering the history books and being part of the winning team of World Cup 2003!

Also read

ICC attorneys issue caution notice to protect official sponsors

Latest Reads
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories