Television

Indian cricketers sign ICC contract

MUMBAI: The fears about the a second-string Indian team representing India at the World Cup have been laid to rest. All the 15 members of the Indian World Cup squad today signed the International Cricket Council (ICC) Players Terms' contract for the cricket carnival starting on 8 February.

How ever, the cricketers signed only after declaring their non-acceptance to a few contentious clauses and their agreement is subject to two main riders, sources claim. The sources also add that the Board of Control for Cricket in India (BCCI) and ICC have agreed to the above conditions.

The signed forms are now being sent to the BCCI which will forward it to the ICC, the Press Trust of India has reported. The ICC deadline for signing the contract was 14 January.

The cricketers are willing to persuade their sponsors not to air conflicting advertisements during the World Cup, and signed the contract only to that effect after making their position on the contentious issues clear.

"We are in contact with the BCCI. We have told the ICC what our problems are. We have given our terms and conditions. There are certain areas that need to be looked into," Sourav Ganguly was quoted as saying in the PTI report.

"We all feel that, at the end of the day, it's got to be an adjustment from both the sides. It can never be one-sided, whether it is the players or the ICC," Ganguly was quoted as saying. "We have made our statement clear... this is what we can do and this is what we can't. The rest is up to them."

SET India CEO Kunal Dasgupta reacted by stating: "It is a great relief. There won't be any last-minute controversies or surprises now."

MAX executive vice president and business head Rajat Jain says: "Excellent news! The Indian team's decision to sign the agreement is a step in the right direction. It also ensures that there is no doubt or confusion in the minds of millions of Indian cricket fans. Now, the best Indian team will take a crack at the World Cup."

Mudra Optimum Media Solutions's executive vice president Amit Ray however, struck a discordant note: "If the news reports about the Indian cricketers persuading their sponsors to avoid airing conflicting advertisements are true, then it sets a bad precedent. The hapless sponsors had backed the cricketers and invested humungous amounts with the hope that they would be able to cash in on the cricketer's popularity during high profile events such as the World Cup. Advertisers will think twice before signing on cricketers in the future."

Another media executive who refused to be quoted claims that the cricketers "should have had the guts to stick to their guns" or "should not raised the issue in the first place if they were eventually going to sign."

Percept Advertising CEO Rajesh Pant has an interesting viewpoint: "The challenge for clients is to ensure that they conceptualise advertisements that break through the clutter and create an impact. For instance, the Coke Aamir Khan commercial aired during the Champions Trophy in September 2002 was successful in ensuring that Coke managed to hold its own against the official sponsors Pepsi. Even the viewers lapped it up. Do the viewers remember the Pepsi ads aired during the same time?"

Incidentally, Percept D'Mark are the marketing agents managing cricketers such as Saurav Ganguly, Yuvraj Singh and Mohammed Kaif. Percept's Shailendra Singh and D'Mark's Sanjay Lal were however unavailable for comment.

It looks as if the hurdles have been overcome and it is time for the Indian cricket team to concentrate on winning the World Cup. After all, money simply cannot buy the "honour" of entering the history books and being part of the winning team of World Cup 2003!

Also read

ICC attorneys issue caution notice to protect official sponsors

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/ra.jpg?itok=DxzPxtHB
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sony.jpg?itok=XlwZkCP5
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sagnik.jpg?itok=kKMr0u3H
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to Indiantelevision.com.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/raj-nayak.jpg?itok=ZDdRSmtK
Viacom18 COO Raj Nayak quits

Colors' Big Boss has quit, according to media reports. We are talking about Viacom18 COO Raj Nayak, who is the brain behind the most popular reality show Big Boss.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/NG.jpg?itok=K2t16PB_
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/joy.jpg?itok=tz_9y8_I
Network 18's Joy Chakraborthy steps down

Forbes CEO and Network 18 President(Revenue) Joy Chakraborthy has stepped down from his role, according to media reports.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jony.jpg?itok=pT_heat_
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jumanji.jpg?itok=g7Q0FcKR
‘Ab Jungle meinhoga Dangal’ with the Hindi Television Premiere of Jumanji: Welcome to the Jungleon November 24th at 8pm only on &pictures

Ever wonder how it feels to be inside a game and play the character you choose? In the brand-new adventure Jumanji: Welcome to the Jungle, the tables are turned as four teenagers in detention are sucked into the world of Jumanji.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/tv.jpg?itok=sMpw7SEL
Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories