Television

Sahara Samay Mumbai awaits go ahead from top brass

MUMBAI: Sahara Samay Mumbai, one of the Sahara news channels, claims that it is ready and raring to go.



Sahara Samay Mumbai head Rajiv Bajaj says the countdown for the launch of the Mumbai specific news channel has begun...

Sahara Samay Mumbai chief Rajiv K Bajaj says the Mumbai specific channel is slated for a launch next month, shortly after the launch of the national news channel and Sahara Samay Uttar (meant for the state of Uttar Pradesh).

According to Bajaj , state- of- the- art technology and infrastructure 'that's geared to beat any news channel in the country hands down', has been put in place. "We have five V SAT links , Digital Satellite News Vehicle (DSNG)and Outside Broadcast ( OB) Vans for our Mumbai bureau. The studios also will be ready in another five days," he confirmed on Thursday.

80 reporters have already been recruited for the Mumbai channel, according to sources, although Bajaj refused to be drawn into divulging the exact number recruited.

Instructors from all parts of the world have been brought in to acquaint reporters (who have been undergoing intensive training for the past two months )with the latest software technology, said Bajaj.

"Our exhaustive coverage will provide discerning viewers with an entire gamut of news, right from neighbourhood news, business, current affairs, entertainment, politics, share markets, retail markets to traffic updates. Our primary aim is to be a peoples' channel , represent the cause of the people and give them a voice. We intend to not only project problems but also provide a solution to them " said Bajaj when asked what would give Sahara Samay Mumbai the cutting edge over rival channels.

The Mumbai Samay bureau will primarily cater to the entire western region which includes Maharashtra, Gujarat and Goa and provide news in Hindi, Marathi and Gujarati.

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