Star TV was the first foreign television company to win the rights
to broadcast into China, along with AOL Time Warner, which also
gained permission to launch a channel in a limited area in Guangdong.
Bloomberg Television's total household viewership in the Asia Pacific
region has increased by 77 per cent in the past 18 months, with
24 million households throughout the region now receiving the channel's
market-moving financial news, analysis and information, claims the
company. The channel's hotel distribution more than doubled during
the same period, it says.