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The channel has also started an SMS based contest in which viewers
have to predict the winning horse in a major race. The winner gets
to see the racing action live at the Mahalaxmi Race Course. The
UB group, is the presenting sponsor for the programme on Ten Sports.
The associate sponsor is Procter and Gamble.
Meanwhile, in the US, passion for the sport of horse racing has
spawned HorseRacing TV (HRTV), a 24-hour cable television network
providing exclusive live thoroughbred, harness and quarter horse
racing action from racetracks in the United States and Canada.
The network claims to provide a new guaranteed revenue option
for cable system operators. It delivers wire-to-wire coverage of
live horse racing from more than 70 racetracks, along with post
parades, odds and race results for up to 15 hours per day. The remainder
of the programme schedule includes replays and educational programming
related to the sport of horse racing. The announcement has been
made by Magna Entertainment Corp (MEC) which claims to be North
America's number one owner and operator of thoroughbred racetracks.
All live racing content on HRTV is available for wagering, where
permitted by law, via the phone or Internet through XpressBet (http://www.xpressbet.com),
MEC's l account wagering system.HRTV will be available to cable
operators as a free basic service. The network offers guaranteed
per-subscriber carriage fees to operators in 34 states across the
US where XpressBet accepts in-home wagers, MEC owns, operates or
manages racetracks, and/or horse racing television coverage is strategically
important.
Ten Sports however will not be venturing into such uncharted territory
in India. A channel spokesperson says the channel will not be providing
a betting or a wager service for fans of the sport. Channel concentration
will rest on delivering quality coverage.
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