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Trigunayat said: "The channel was conceived with the aim of being
the ideal window to the west. We are constantly looking to balance
mass and superlative programmes. Of course a programme like Friends
crosses that line. We are aiming to reinforce the platform through
finest comedy in the form of Will & Grace and finest drama
in the form of Six Feet Under.
The Mind of the Married Man is in keeping with our oven
fresh approach. In America it has completed just 20 episodes. She
Spies and Hidden Hills, which we will kick off in May
are still in their first season in the US. We are also aiming to
reduce the gestation period between the telecast dates in the US
and India."
What
gives a new spin to Will & Grace from the NBC stable is that
Will played by Eric McCormack is a gay lawyer who came out of the
closet in 1985. He is having an emotional relationship with Debra
Messing who plays Grace an interior designer who is straight as
an arrow. "It deals with imperfect companionship which is valid
in this day and age. It gives audiences a break from the relentless
fare of women oriented sitcoms and soaps," Trigunayat says. The
sitcom has been recognised as a powerful antidote to homophobia.
This year the show earned 13 Emmy nominations. It combines the perkiness
of Friends with the urbane wit of Seinfeld.
The Mind of the Married Man takes a funny look at the challenges
of a modern day marriage from a male perspective. How three married
men survive in marriage forms the core of the story. The show stars
Mike Binder, M Emmet Walsh, Brigitte Bako.
As for the other programme initiatives are concerned Trigunayat
said, "Six Feet Under has plenty of dark situational humour.
We had booked the property a while back but were initially hesitant
about bringing it into the Indian market. However we are confident
that while some people will be turned off others will gradually
get hooked into it. It fits in with our aim to offer viewers superlative
programmes and not just shows that appeal to a general audience.
The show will air once a week and we will have a trial period of
six-seven episodes. This will give us an idea as to the kind of
feedback the show is receiving."
The show has been written by Alan Ball who won an Oscar three years
ago for writing the screenplay of American Beauty. It takes
a look at a dysfunctional family who own and operate an independent
funeral home. The patriarch Nathaniel Fisher passes away as the
show opens. Much like the Oscar winning film what emerges in the
show which stars Australian actress Rachel Griffiths is a quirky
and at times even disturbing portrait of a resilient American family.
Also present at the briefing was Cutting Edge Media's Rohinton
Malloo who said that the channel had managed to pull off a coup.
He hinted that HBO (India) may not be aware that Zee English would
air its show Six Feet Under. He also said that the channel
was using the Internet as a way to spread awareness. Sponsors roped
in for the two shows in January include Telco and ITC Foods.
Trigunayat continued elaborating on the programming strategy thus,
"She Spies is a blend of masala and action. Since it comes
from MGM the company responsible for James Bond one can expect a
lot of dry martini wit. It is a spoof on the spy genre and is therefore
not merely run of the mill action fare. It stars Natasha Hensridge
of Species fame." At the start of the show the three women
are criminals. They then work for the FBI which had put them behind
bars. 'Bad girls gone good' is theme of this babelicious fare.
" We will continue to build on our existing fare. Seinfeld
is currently in its last season. Next month as a tribute we will
air The Best of Seinfeld which will be a collection of the
most memorable episodes. The third season of The Soprano's
and the second season of The West Wing will air from April."
Trigunayat said.
On the viewership front Trigunayat said that the channel reaches
45 million people. Besides SEC A A lot of SEC B has started tuning
in. Cadbury's had run a campaign for 'Temptations' of unique content
channels and the good offtake received would not have been possible
without SEC B tuning in.
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