Sony to hold Sports Award Ceremony in UK

MUMBAI: Sony Entertainment Television (SET) has announced its Sports Award ceremony.

The annual ceremony to be held at the Hilton, Park Lane will pay homage to British Asian athletes that excel in their chosen sport.

A company release states that the SET Sports Personality of the Year 2003 was a resounding success and the broadcaster hopes that the 2004 awards will surpass previous ceremonies.

Established to showcase the best that the Asian community can offer and promote British Asian talent across most areas of sport, the awards ceremony is expected to be a lavish affair. The awards will recognise all levels of sporting ability from professional athletes to amateur sportsmen and women participating in local activities, says the release.

Although its prime focus is cricket, SET has always prided itself on its continual coverage of sport from South Asia, says release.

The broadcaster is already in process of accepting nominations for the awards from coaches, sporting associations, family and friends. The nominees have to be recognised participants in their sporting field, either professional, semi-professional or amateur.

The broadcaster has invited the masses to vote for the announced following popular categories: SET Sports personality of the year, Most up and coming sports personality of the year Junior sports personality of the year (male U18), Junior sports personality of the year (female U18), Young sports personality of the year (U10) Outstanding achievement award, Coach of the year and International sports personality of the year.

A jury will select winners for the categories SET Asia Five-a-Side winners, Lifetime achievement award, and Special achievement award.

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