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Star TV has been given permission to beam Xingkong Weishi, its
Mandarin language entertainment channel, to all hotels above three
stars and into residential compounds where foreigners and overseas
Chinese live, the Financial Times has reported. News Corp
has said it plans to invest well over $100 million in the channel
over the next three to four years.
The channel is currently restricted to a tiny area in the southern
province of Guangdong, where its satellite signals are piped by
a local cable TV company to about 1 million viewers. It will now
be able to reach about 500,000 hotel rooms as well as foreign communities,
including 250,000 Taiwanese living in and around Shanghai, China's
biggest city and commercial hub.
The approval signals acceptance by Beijing of the programmes that
Star has tailor-made for Xingkong Weishi since it was launched in
March last year.
Star TV was the first foreign television company to win the rights
to broadcast into China, along with AOL Time Warner, which also
gained permission to launch a channel in a limited area in Guangdong.
The FT report says it is not clear whether AOL Time Warner,
with its 24-hour Mandarin language entertainment channel CETV, has
also won approval for a nationwide "footprint".
Murdoch has stayed the course on his China vision for over a decade
now despite an excruciatingly slow opening up on the part of Beijing
of its airwaves. To curry favour with the authorities in China,
Murdoch was willing to drop a BBC news channel's satellite delivery
into China. He also vetoed News Corp's plans to publish a book by
Chris Patten, the last colonial governor of Hong Kong, who irked
China's top officials in the run-up of the handover of Hong Kong
to China with his strong espousal of democratic principles. It's
another matter of course that Patten's discovery of the virtues
democracy for the colonial outpost smacked of political opportunism,
coming as it did at the fag end of Britain's rule there.
It is the same dogged patience Murdoch has shown in his dealings
with China that in all probability will see his Star News as well
as DTH plans ultimately taking off in India.
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