|
The report throws some light on how CAS will work
The report interprets CAS will ensure that the following scenario
could be likely:
o There will be a Free to Air (FTA) bouquet. The government will
specify the minimum number of channels (segments) to be in the FTA
bouquet and the ceiling of the price that can be charged to the
consumer.
o There will be a pay tier comprising of encrypted channels. There
is however nothing that stops the broadcasters and the distributors
to make bouquets in a way to bundle channels.
The report states that currently the bouquets were decrypted by
the MSO/ICOs and distributed to the consumer. However, in the CAS
method the decryption of the signals (of the pay channels) will
take place at the individual consumer home.
Under CAS, the report says that the customers taking a FTA bouquet
would not necessarily require a set top box while the customers
opting for pay channels would need it. The government would set
the cost of the FTA bouquet. The money paid towards FTA channels
would essentially be the money that a LCO would make. The broadcasters
would set pay channel rates and these revenues should be pass through.
The report mentions that it is not clear as of now whether bundling
would be allowed in pay bouquets, as is the case currently.
The report points out that the intention of the government is
(1) to reduce the cost to consumers by letting them choose what
they want to see. Currently, the cable operators have to take the
full bundle from broadcasters. Therefore, while subscribers in a
particular locality might not want a South Indian channel, the cable
operators still supplies it as the subscribers in some other locality
where he/she serves require that channel. The government hopes that
by resting the choice at consumers end, this practice would stop.
(2) The other intention is that by putting up set top boxes at
each home, level of under declaration would reduce significantly.
However, the report mentions that the key question is where the
signal gets encrypted. There are two possible options:
Encryption at MSOs/ICOs head end
Here the encrypted channels would be downloaded by MSOs/ICOs
and would be decoded. They would then be further encoded through
encoders (costing about 50,000 per channel) and sent for onward
transmission. The box at the user's end would be programmed to receive
the channels that have been paid for.
Encryption By the Broadcasters
This model, suggested by Zee, envisages setting up a joint company
by broadcasters and MSOs. In this model, the separate channels would
be downlinked in one headend and then encoded together. The encoded
signal would be up linked again to a satellite, which would then
beam the signal to the whole country.
The box at the user's end would be programmed to receive channels
that have been paid for. In this method, termed as headend in the
Sky (HITS) model, the need for duplicating encoding equipment for
final transmission to consumers would be obviated.
Implementation Schedule and problems thereafter
The initial suggestion from the government is to start the implementation
of CAS from starting with four metros over the next year and then
replicate the model through the country. See Chart
2.
The report claims that the regulation has never been strict enough
to allow a well-developed cable system to come up in India.
The Cable Act, 1994, currently governs the cable industry. The
key provisos of this act are:
o No person shall operate a cable television network unless he is
registered as a cable operator under this Act: The amount of fee
(Rs500) shall be deposited in the Head Post Office where the application
for registration or renewal of registration or issue of duplicate
certificate of registration is being made.
o No person shall transmit or re-transmit through a cable service
any programme unless such programme is in conformity with the prescribed
programme code; no person shall transmit or re-transmit through
a cable service any advertisement unless such advertisement is in
conformity with the prescribed advertisement code-"likely to
promote, on grounds of religion, race, language, caste or community
or any other ground whatsoever, disharmony or feelings of enmity,
hatred or ill-will between different religious, racial, linguistic
or regional groups or castes or communities or which is likely to
disturb the public tranquility.
o No cable operator shall carry or include in his cable service
any programme in respect of which copyright subsists under the Copyright
Act, 1972 (14 of 1972) unless he has been granted a license by owners
of copyright under the Act in rest of such programme.
o Compulsory transmission of two Doordarshan channels.
Also see
MSOs biggest gainers - JP
Morgan CAS report
Domestic pay revenues likely
to drive broadcaster profits - JP Morgan CAS report
Mixed impact on industry
constituents - JP Morgan CAS report
Zee bouquet has better breadth
- JP Morgan CAS report
|