Television

Encryption at MSOs/ICOs likely - JP Morgan CAS report

MUMBAI: JP Morgan India's report on the Indian cable industry titled: "CAS: The Medicine for a chronic ailment" states that the location where the signal would be encrypted would gain significance. The report envisages two possible alternatives that could emerge.

'Encryption at MSOs/ICOs head end' and the 'Encryption By the Broadcasters' model. The report believes that the latter is inherently appealing for the broadcasters as they can control the revenues through one entity. However, the simplistic model is likely to fail, as control of the company doing the encoding could become a big issue.

The report throws some light on how CAS will work

The report interprets CAS will ensure that the following scenario could be likely:

o There will be a Free to Air (FTA) bouquet. The government will specify the minimum number of channels (segments) to be in the FTA bouquet and the ceiling of the price that can be charged to the consumer.

o There will be a pay tier comprising of encrypted channels. There is however nothing that stops the broadcasters and the distributors to make bouquets in a way to bundle channels.

The report states that currently the bouquets were decrypted by the MSO/ICOs and distributed to the consumer. However, in the CAS method the decryption of the signals (of the pay channels) will take place at the individual consumer home.

Under CAS, the report says that the customers taking a FTA bouquet would not necessarily require a set top box while the customers opting for pay channels would need it. The government would set the cost of the FTA bouquet. The money paid towards FTA channels would essentially be the money that a LCO would make. The broadcasters would set pay channel rates and these revenues should be pass through.

The report mentions that it is not clear as of now whether bundling would be allowed in pay bouquets, as is the case currently.

The report points out that the intention of the government is 

(1) to reduce the cost to consumers by letting them choose what they want to see. Currently, the cable operators have to take the full bundle from broadcasters. Therefore, while subscribers in a particular locality might not want a South Indian channel, the cable operators still supplies it as the subscribers in some other locality where he/she serves require that channel. The government hopes that by resting the choice at consumers end, this practice would stop. 

(2) The other intention is that by putting up set top boxes at each home, level of under declaration would reduce significantly.

However, the report mentions that the key question is where the signal gets encrypted. There are two possible options:

Encryption at MSOs/ICOs head end

Here the encrypted channels would be downloaded by MSOs/ICOs and would be decoded. They would then be further encoded through encoders (costing about 50,000 per channel) and sent for onward transmission. The box at the user's end would be programmed to receive the channels that have been paid for.

Encryption By the Broadcasters

This model, suggested by Zee, envisages setting up a joint company by broadcasters and MSOs. In this model, the separate channels would be downlinked in one headend and then encoded together. The encoded signal would be up linked again to a satellite, which would then beam the signal to the whole country.

The box at the user's end would be programmed to receive channels that have been paid for. In this method, termed as headend in the Sky (HITS) model, the need for duplicating encoding equipment for final transmission to consumers would be obviated. 

Implementation Schedule and problems thereafter

The initial suggestion from the government is to start the implementation of CAS from starting with four metros over the next year and then replicate the model through the country. See Chart 2.

The report claims that the regulation has never been strict enough to allow a well-developed cable system to come up in India.

The Cable Act, 1994, currently governs the cable industry. The key provisos of this act are:

o No person shall operate a cable television network unless he is registered as a cable operator under this Act: The amount of fee (Rs500) shall be deposited in the Head Post Office where the application for registration or renewal of registration or issue of duplicate certificate of registration is being made.

o No person shall transmit or re-transmit through a cable service any programme unless such programme is in conformity with the prescribed programme code; no person shall transmit or re-transmit through a cable service any advertisement unless such advertisement is in conformity with the prescribed advertisement code-"likely to promote, on grounds of religion, race, language, caste or community or any other ground whatsoever, disharmony or feelings of enmity, hatred or ill-will between different religious, racial, linguistic or regional groups or castes or communities or which is likely to disturb the public tranquility.

o No cable operator shall carry or include in his cable service any programme in respect of which copyright subsists under the Copyright Act, 1972 (14 of 1972) unless he has been granted a license by owners of copyright under the Act in rest of such programme.

o Compulsory transmission of two Doordarshan channels.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Marathi_BARC.jpg?itok=DUC_6K8L
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories