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In a farewell interaction with journalists on the media beat here
today, Swaraj said the importance of the entertainment sector dawned
on her from the formation of ICE (information, communication and
entertainment) bureaus and ICE pages in business dailies about three
years ago.
"I told myself, if ICE is all about information and communication,
the `E' was missing and not being properly projected," she said,
adding that it gives her "great satisfaction" that she has been
able to give a fillip to this sector that is evident from the export
earnings of the entertainment sector- from Rs 2000 million a few
years ago, this year it has crossed the Rs 9000 million mark.
Asked what would be her advice or message to new minister Prasad,
Swaraj jokingly said, "I have a very good rapport with him and I'll
tell him directly if at all there is something that needs to be
told. But that would not be done through the media and Press."
Swaraj, looked back at her stints at Shastri Bhawan, which houses
the I&B ministry amongst other ministries, said: "When I came to
the I&B ministry, the Geethakrishnan panel (formed to recommend
ways to downsize the government) had already suggested closing down
units and axing about 5,000 jobs in the ministry. There was a question
mark on the existence of the ministry and it was like getting something
from the BIFR (Board for Industrial and Financial Restructuring)."
"But", she pointed out, "today it is satisfying to
note that the I&B ministry's existence has been fully established
and its image of being a propaganda ministry too has been dispelled.
I thought of giving a new look to the (I&B) ministry and it has
been successfully done, though some tasks have been left unfinished
that the new minister would certainly take care of."
Dwelling on some of the achievements of the I&B ministry during
her tenure, Swaraj said that giving permission to TV channels to
uplink from India, getting the entertainment sector industry status
and getting the FDI in print medium issue sorted out were some of
the issues that will have tremendous impact on the way the media
and entertainment business is conducted in India.
"Earlier, except DD, no channel uplinked from India. Today, as many
as 77 channels uplink from India," Swaraj said, pointing out that
this has not only arrested outflow of foreign exchange, but also
earned the government additional revenue.
Prasar Bharati was another area which, Swaraj said, gives her satisfaction
as "for the first time, the Prasar Bharati board is complete" (with
an independent chairman and the likes of CEO and member finance
in place). "Now nobody can accuse the government of trying to control
Prasar Bharati," she added.
Meanwhile, in comments made ahead of his taking charge at Shastri
Bhavan, Prasad has said he would like to have another look at the
Geethakrishnan panel's recommendation on downsizing of the I&B ministry.
Swaraj had maintained that she has managed to save the ministry
after rationalstion of the media units of the ministry and has finally
made the finance ministry to see her point of view, which includes
surrendering just 1000-odd posts in the ministry rather than 5000-odd
as suggested by the Geethakrishnan report.
If Prasad decides to reverse Swaraj's decision in this matter,
then it may turn out to be a major move.
Prasad is said to be close to deputy prime minister and home minister
LK Advani.
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