Max to be seen in neighbouring countries during World Cup

MUMBAI / NEW DELHI: Max is spreading its wings. At least for the duration of the World Cup that is. Max will be available to cable viewers in Nepal, Bangladesh, Sri Lanka and the Maldives from the tournament's kick-off on 8 February till it concludes.

"We think cricket is a nice property with which we can launch Max in other countries," Rajat Jain, Max business head, said at a press conference in the capital today, after announcing a new NDTV-produced programme (first reported by indiantelevision on Monday under the headline Max to herald World Cup with Jung World Cup Ki).

In three other territories - Pakistan, Singapore and Malaysia - the Max signal has been sub-licenced to local broadcasting / media companies, Jain said.

While Jain provided no details, what this means is that SET Satellite (Singapore) Pvt Ltd. which is the satellite, pay TV and DTH television rights holder of ICC-organised cricket not only for India, but for the neighbouring region too, has worked out two packages for the cricket telecast outside India.

In Nepal, Bangladesh, Sri Lanka and the Maldives, what will be on air is the Max branded feed.

For Pakistan, Singapore and Malaysia, the arrangement is quite different though. In Singapore, the sub-licencee would be Singapore Cable Vision, in Malaysia it would be Measat-promoted Astro and in Pakistan it would be Taj Sports which also owns the Ten Sports channel.

According to Jain, cricket could help the channel establish in other countries in the initial phase. "Cricket and (Hindi) movies are great properties and we expect this combination would work nicely for us as Max will be presenting cricket with an element of entertainment around the actual game," Jain said.

As things stand though, information available with indicates that this present deal will not apply beyond the World Cup. There are reportedly still some issues regarding telecast rights of the movies that Max will eventually get back to beaming that have to be sorted out first. Unless this is resolved, viewers in countries like Sri Lanka and Bangladesh will not have access to the Max feed once the tournament ends.

Latest Reads
Relive the Golden days with Shemaroo Entertainment’s “Friday Rewind with RJ Adaa”

Consumers are in for a treat as Shemaroo Entertainment has lined up a new series in association with Adaa, consisting of famous Bollywood songs.

Television TV Channels Music and Youth
Eros International’s Marathi superhit Boyz 2 shines at the box office collecting Rs. 13 crores within 10 days of release

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, has announced a very successful performance of its Marathi release Boyz 2 which has collected Rs. 13 crores within 10 days of its release on 5th October.

Television TV Channels Music and Youth
Network18 reports improved numbers for Q2 FY19

Mukesh Dhirubhai Ambani’s media arm, Network18, reported improved numbers for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the corresponding year ago quarter Q2 2018). The company reported 9 per cent y-o-y growth in consolidated revenue for Q2 2019 at Rs 1,237...

Television TV Channels GECs
ZMCL reports more than quadruple profit for second quarter

The company’s consolidated operating revenue increased 35.5 per cent y-o-y in Q2 2019 at Rs 168.66 crore as compared to Rs 124.51 crore in the year ago quarter. Total income increased 34.7 per cent y-o-y in Q2 2019 to Rs 170.66 crore from Rs 126.71 crore in Q2 2018.

Television TV Channels News Broadcasting
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories