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This channel is targeted at the age group between 16-34 years and
features material sourced from factual producers around the world.
Reality TV captures the human drama when everyday life takes a turn
for the unexpected, showing events as they actually happened.
"Unpredictable, unbelievable and unrehearsed. These are some of
the words associated with the channel," Sharp said.
Reality TV will be aired in India, South Asia and parts of West
Asia.
Brought to India by Zone Vision, the London based international
thematic channel creators, Reality TV will be distributed in India
by Zee Turner, the distribution alliance between Zee Telefilms Ltd
and Turner International.
Zone Vision, is making its first foray into the Indian market by
launching Reality TV.
Zee Turner Ltd.'s chief executive Sunil Khanna said: "There are
plans to localise the channel too in the long term, though immediately
we are not revising the subscription rate for the Zee Turner package."
Added Sharp: "Initially we would look at introducing (an) Indian
language as this feed of Reality TV is dedicated to India specifically."
The target for Zee Turner is to enable the encrypted Reality TV
channel reach 10 million cable homes in the first two weeks after
a formal launch, according to Khanna who, however, ducked a question
on whether this target was on the higher side.
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There
are plans to localise Reality TV in the long term, though
immediately there will be no revision in the subscription
rate for the Zee Turner package
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Pointing out that the aim is to "drive the Zee Turner package through
Reality TV," Sharp also said that they are looking at having a marketing
and ad sales outfit for the channel.
Reality programming is a proven success around the world and has
helped boost audiences across terrestrial and non-terrestrial channels,
Sharp said making a presentation during a press conference here.
The schedule for February 2003 will include the World's Greatest
Child Rescues, Busted on the Job, When Chefs Attack, Cheaters, Cheating
Spouses, Outrageous Vacation Videos, High Speed Pursuits and
When Good times Go Bad among many others.
The launch of Reality TV into India will increase the channel's
reach by 10 million subscribers by the end of the first quarter
making a current total of 27 million subscribers across five continents.
Reality TV reaches all corners of the globe providing thrills, spills
and unbeatable round-the-clock entertainment value 365 days of the
year. Localisation of content has ensured that today the channel
reaches 17 million homes in 15 languages across 100 territories
within just 4 years of launch, Sharp said.
Zee Turner manages distribution and trade marketing of a bouquet
of channels of the Zee Telefilms Ltd and Turner International and
third party channels in India and South Asia.
Zone Vision Enterprises Limited, established in 1991, has developed
a leading market position as a broadcaster and distributor of thematic
television channels throughout Europe.
Zone Vision, since June 1998, has established five successful channel
brands operating across four continents: Reality TV, Le Cinema,
Europa Europa, Romantica and Showtime. Apart from broadcasting,
the group is actively involved in Channel representation, Programme
Sales, Studio productions and Interactive services.
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