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Despite prior concerns that sales over the year-end selling season,
especially in the US would be slow, Sony performed relatively well,
achieving record sales and net income for the third quarter of the
fiscal year. Sales in the pictures segment increased by Yen 98.0
billion but sales to external customers in the Electronics segment
decreased by Yen 59.7 billion.
Operating income in the pictures segment increased Yen 31.4 billion
due to the contribution of record home entertainment sales mainly
from last summers theatrical releases like Spiderman, Men
In Black II.
The electronics segment achieved a Yen 10.1 billion increase in
operating income due to the depreciation of the yen against the
euro and further cost reductions. Operating income in the game segment
increased Yen 5.3 billion because of the strength of software sales,
the depreciation of the yen against the euro, and continuing reductions
in the cost of manufacturing hardware.
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