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According to media reports, Raj TV plans to invest an estimated
Rs 1billion in launching a Telugu channel in March 2003, for which
talks are on with venture capitalists. Cinevistaas, AVM and Telephoto
Entertainment are among those that are slated to produce new shows
for the revamped Raj TV.
The new Telugu channel will however be a news based channel aimed
at the rural population as well as women in Andhra Pradesh. Sun's
Gemini and Eenadu's ETV are the current top contenders in the satellite
channel stakes in the state. The new channel will have a new logo,
a new name and a fresh infusion of manpower.
Raj TV, which has teleport facilities in Chennai, will uplink the
new channel from the same facility.
As part of the value additions the long delayed music channel from
Raj TV, tentatively titled Melody, intends a soft launch around
Valentine's Day. It would offer primarily Tamil music (70 per cent)
while other regional fare would comprise about 30 per cent.
Having made three mid-budget films, feature length film production
is also a venture Raj TV plans to explore. The intention now is
to get bigger budget films produced with popular stars.
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