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What all the noise is about is for the 8,000 or so tickets that
have been given out free by MTV Asia through its roadshows and contests
held by sponsors and partners in the last few weeks.
So what are we dealing with here. Tonight (gates close at 6:30
pm) the Singapore Indoor Stadium will play the glittery playground
for over 100 international artistes. That’s twice the number that
was here last year for the inaugural event. The number of A-list
stars who are appearing on the show this year appears to indicate
that this event can only get bigger. Last year many of the award
winners had taped messages aired. This had led many to assume that
this event could never hope to come anywhere near the MTV USA or
MTV Europe Awards in terms of prestige or scale. But this year’s
turnout has certainly given MTV Asia a big booster.
Get backstage with the crew and check out what’s happening. That
was the fond delusion that this correspondent entertained when he
landed here. Forget it mate, he was told. Everybody is too frazzled
and too busy making sure that everything’s ready and in place to
give the time of day to inquisitive journos.
Anyway, this is what has been happening, we are told. Over the last
10 days over 250 lighting, sound and production crew members have
been permanently camped at the stadium. The lady who is in charge
of the proceedings is MTV Networks Asia's executive producer, creative
and content, Fiona Wong. In production terms, this year’s event
is 50 per cent larger than last year which should go a long way
to make for a much tighter and slicker event than last time round.
Last year’s show was reportedly marred by technical glitches, slow
pacing and times when there was just nothing happening on stage.
American stars Shaggy and Co-Co Lee (Hong Kong born, LA based) are
the co-hosts. The big name presence is provided by the likes of
British pop superstar Robbie Williams, hip-hopper Miss Elliot, pop
rocker Avril Lavigne, to name a few.
Confirmed arrivals from India are of course the MTV heavies like
Cyrus Broacha and beauty queen Aishwarya Rai.
The MTV Asia award itself is another of their wacky ones. It is
a two-kg transparent cube that is filled with soft oil.
The show promises a lot. Can’t wait to see what it delivers.
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