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| indiantelevision.com's Breaking News |
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| India's first ever sports
marketing forum tomorrow |
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Indiantelevision.com
Team
(23 January 2003 2:00 pm) |
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| MUMBAI: Some of the biggest names in sports,
sports marketing and management, advertising and television will converge
at India's first sports marketing forum Sportzbiz 2003 tomorrow at
the ITC Grand Maratha in Mumbai. |
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| The half day forum, presented by ESPN-Star Sports, will
discuss the status of various issues facing the business of sport
in the country. It will be addressed by industry stalwarts like Percept
CEO Rajesh Pant, Broadmind-WPP national director M Suku, BCCI vice
president Kamal Morarka, ESPN MD Manu Sawhney and Starcom India general
manager Ravi Kiran. The event assumes greater significance with World
Cup cricket just round the corner, as it aims to tackle the several
issues that face the evolving sports marketing scenario in India and
lay out a path for future development of the field. |
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Organised jointly by indiantelevision.com and SportzPR,
India's first sports communication consultancy, the theme of the seminar
is Sports Marketing : The New Frontier. The forum will discuss in
depth issues like the management of sports events, harnessing the
power of TV, why marketers are investing huge amount of money in sports,
and the level of corporate involvement in sports. Also on the agenda
is a debate on the phenomenon called cricket that takes up a large
share of the sports marketing buck, the realities and the road ahead.
The first session of the day will dwell on 'Business of Sports...
Is Sports giving you the right bang for your marketing buck?', with
panelists including Fosters MD Pradeep Gidwani, former Star India
ad sales VP Raj Nayak, former world Billiards champion Michael Fereira,
Starcom India General Manager Ravi Kiran, and ESPN Star Sports presenter
Harsha Bhogle.
The second session will deal with 'Cricket and beyond cricket' and
will have as panelists Kamal Morarka, Vice President, Board of Control
for Cricket in India, Autocar India editor Hormazd Sorabjee, Indian
Hockey Federation president KPS Gill, President, All India Tennis
Association secretary general Anil Khanna, All England badminton champion
Pullela Gopichand and Procam International MD Anil Singh. 'Sports
and TV... Harnessing the power of television', the third session,
will be debated by panelists Ayaz Memon, Sports Editor, The Times
of India, ESPN MD Manu Sawhney, TEN Sports CEO Chris McDonald, Broadmind-WPP
Marketing Communications national director M Suku and Percept CEO
Rajesh Pant.
The last session of the day 'The Future - Can we realize the full
potential of sports marketing in India?' will be discussed by panelists
who include Nimbus Communications chairman Harish Thawani, Motorsports
Association of India president Nazir Hoosein, Formula Three Ace Karun
Chandhok, Sony Entertainment Television CEO Kunal Dasgupta, Sports
Authority of India Director General Shekhar Dutt and IMG director
sales, Jamie Stewart. |
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