Discovery plumbs the depths of the seas with 'Blue Planet'

MUMBAI: If it's Everest for National Geographic then for Discovery the trick to hooking viewers lies at the bottom of the ocean! The channel has announced that it will air the critically acclaimed 10-episode natural history series Blue Planet from 23 January. The show will air every Thursday at 8 pm, with repeats on Saturday at 9 am and Sundays at 1 pm.

Speaking about the initiative MD Discovery Networks India Deepak Shourie said: "Although 70 per cent of the Earth is covered by water our knowledge of the seas below has thus far been very limited."

Filmed over five years in over 200 locations at a cost of seven million pounds involving 3000 days in the field, this series, which is a co-production between the BBC and Discovery, goes 3000 metres below the surface to unearth new species and habitats of the deep seas. The series is narrated by Sir David Attenborough."

Shourie asserts that the last eight months has seen some major advances on both the programming as well as distribution front. "From April we addressed consumer concerns by scheduling programmes at times convenient to different viewers of the family. We also expanded the width of content to cover a gamut of topics including travel, adventure, health, crime, science," says Shourie.

"We have stolen a march over rival National Geographic. As per Tam data for october, we had a 65 per cent higher viewership during the day and 94 per cent more viewers between 7 pm and midnight. However we are not planning to dub programmes in further languages apart from English, Hindi and Tamil. We are also not launching any more channels from the Discovery stable in the country this year. We will focus on Animal Planet towards the end of the year."

Shourie believes that the introduction of conditional access systems in the country would be good for special interest channels like Discovery. "Whether it succeeds or fails will depend on how well it is implemented and though other channels will get affected Discovery is a very well liked brand across demographics. So we will not get impacted," says Shourie.

"On the advertising front we have grown by 50 per cent in the past one year. 330 brands now advertise on Discovery," Shourie says.

As far as other programme initiatives are concerned Shourie says: "In February, Discovery presents a two-hour special on the World War II German battleship Bismarck. Directed by James Titanic Cameron Bismarck travels to the bottom of the sea to film the remains of the original ship and recreates on of the most famous naval battles of the second world war.

Several new series such as Great Romances of the 20th Century, Kitchen Chemistry and Great Crimes and Trials will also be aired this quarter. Great romances will deal with couples such as Richard Burton and Elizabeth Taylor, Adolf Hitler and Eva Braun. What drove them together and pulled some of them apart. Kitchen Chemistry deals with the art of cooking. Chef Heston Blumenthal listens to scientific principles and uses them as inspiration to create a special dish every week.

"We have been working towards making our Late Night Discovery slot compulsive viewing and this is when Great Crimes and Trails will air. It reconstructs the acts of serial killers, mass murderers," Shourie says.

The channel will also air Brother of Jesus on 20 April as an Easter Special. This deals with the recent finding of a bone box dating back to the time of Jesus. The Aramic inscription reads "James son of Joseph brother of Jesus".

Latest Reads
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories