Television

Discovery plumbs the depths of the seas with 'Blue Planet'

MUMBAI: If it's Everest for National Geographic then for Discovery the trick to hooking viewers lies at the bottom of the ocean! The channel has announced that it will air the critically acclaimed 10-episode natural history series Blue Planet from 23 January. The show will air every Thursday at 8 pm, with repeats on Saturday at 9 am and Sundays at 1 pm.

Speaking about the initiative MD Discovery Networks India Deepak Shourie said: "Although 70 per cent of the Earth is covered by water our knowledge of the seas below has thus far been very limited."

Filmed over five years in over 200 locations at a cost of seven million pounds involving 3000 days in the field, this series, which is a co-production between the BBC and Discovery, goes 3000 metres below the surface to unearth new species and habitats of the deep seas. The series is narrated by Sir David Attenborough."

Shourie asserts that the last eight months has seen some major advances on both the programming as well as distribution front. "From April we addressed consumer concerns by scheduling programmes at times convenient to different viewers of the family. We also expanded the width of content to cover a gamut of topics including travel, adventure, health, crime, science," says Shourie.

"We have stolen a march over rival National Geographic. As per Tam data for october, we had a 65 per cent higher viewership during the day and 94 per cent more viewers between 7 pm and midnight. However we are not planning to dub programmes in further languages apart from English, Hindi and Tamil. We are also not launching any more channels from the Discovery stable in the country this year. We will focus on Animal Planet towards the end of the year."

Shourie believes that the introduction of conditional access systems in the country would be good for special interest channels like Discovery. "Whether it succeeds or fails will depend on how well it is implemented and though other channels will get affected Discovery is a very well liked brand across demographics. So we will not get impacted," says Shourie.

"On the advertising front we have grown by 50 per cent in the past one year. 330 brands now advertise on Discovery," Shourie says.

As far as other programme initiatives are concerned Shourie says: "In February, Discovery presents a two-hour special on the World War II German battleship Bismarck. Directed by James Titanic Cameron Bismarck travels to the bottom of the sea to film the remains of the original ship and recreates on of the most famous naval battles of the second world war.

Several new series such as Great Romances of the 20th Century, Kitchen Chemistry and Great Crimes and Trials will also be aired this quarter. Great romances will deal with couples such as Richard Burton and Elizabeth Taylor, Adolf Hitler and Eva Braun. What drove them together and pulled some of them apart. Kitchen Chemistry deals with the art of cooking. Chef Heston Blumenthal listens to scientific principles and uses them as inspiration to create a special dish every week.

"We have been working towards making our Late Night Discovery slot compulsive viewing and this is when Great Crimes and Trails will air. It reconstructs the acts of serial killers, mass murderers," Shourie says.

The channel will also air Brother of Jesus on 20 April as an Easter Special. This deals with the recent finding of a bone box dating back to the time of Jesus. The Aramic inscription reads "James son of Joseph brother of Jesus".

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/nba_0.jpg?itok=C2zPkp_A
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/cnn-news18-year.jpg?itok=rbLMcF5z
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/rodies.jpg?itok=2krWNvsY
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/gossip.jpg?itok=xw4jvLW4
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/Arnab-goswami2.jpg?itok=R7KgtjH3
Republic TV continues lead as genre ratings rise

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/ttn_0.jpg?itok=OfnBLK2T
SPN India acquires TV, OTT rights for T10 Cricket League

MUMBAI: The newly introduced T10 Cricket league (TCL), which will be played at the UAE’s Sharjah Cricket Stadium, will be telecast live on Sony ESPN. The league is a four-day event running from the 14th to the 17th of December 2017.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/07/robert.jpg?itok=jCBH7yyT
News Corp’s new ad network takes on Facebook, Google

Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/07/geet.jpg?itok=kvMhOlw7
Gracenote launches channel monitoring solution for broadcasters

MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps 2.0.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories