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The 24-hour network includes teen-oriented series and films developed
by the most respected producers and distributors in the world, as
well as original videos and films created by teens themselves. The
content includes student films, short-form animation, music videos,
documentaries and teen-produced news broadcasts. Companies from
which VTV has acquired programming include ABC International, CBC,
CTV, Granada, RDF International, and Universal Television.
Credited with $170 billion in annual spending influence, teens
are the largest consumers of music, motion picture productions,
DVDs, personal electronics, snacks and soft drinks, fast food, clothing
and more, claims a release. Advertisers seeking teens for their
influence, high return on investment resulting from lifetime brand
loyalty secured for consumer products during teen years, now have
a targeted vehicle for reaching 13-18 year olds with VTV.
VTV has established relationships with high schools located in
the top 100 television markets in the US. These schools maintain
professional calibre audio/visual equipment and production facilities
that deliver compelling, high-quality content directly to VTV.
Thousands of clips have been received to date with a growing number
of new programme submissions arriving weekly from hundreds of high
schools and related youth organizations. This content is then edited
and packaged into stand-alone vignettes that air several times an
hour throughout the programming day.
VTV has built a loyal and active audience through its website,
MyVTV.com .VTV has been sneak previewed for the past two months,
giving Multiple System Operators (MSO) executives and cable system
operators a unique opportunity to view the network's 24-hour signal.
As a result, VTV is currently in final distribution negotiations
with some of the US's largest MSOs.
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