The Everest initiative will have an integrated outreach programme that will kick off with a programme that recreates the first climb with Jamlin Norgay and Peter Hillary sons of Tenzing Norgay and Edmund Hillary.

The channels MD Zubin Gandevia said, "National Geographic sees Everest as not only topical and relevant but an awe inspiring icon that every Indian connects with.The Everest initiative will celebrate the history of Indian feats and highlight true Indian heroes."