| indiantelevision.com's Breaking News |
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| Ex ABC-ESPN exec Bornstein to run NFL
Channel |
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Indiantelevision.com
Team
(20 January 2003 12:00 pm) |
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| NEW YORK : Former ESPN and ABC-TV president
Steve Bornstein has been hired by the National Football League (NFL)
to serve as president and CEO of its young NFL Channel. |
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 Bornstein
who was serving as an adviser to the league on television and strategic
media since September 2002, was hired fulltime by the League last
Thursday. As CEO, and the executive vice president of media, Bornstein
will oversee all aspects of the NFL on television, including development
of the league's new digital production center in Mt. Laurel, New Jersey.
Bornstein was at the forefront of the team that spearheaded the development
of the NFL Channel, the first TV service dedicated exclusively to
the NFL and football. The channel will begin airing next fall and
will be available 24 hours a day. |
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| Bornstein was the ESPN president and CEO
from 1990 till 1999. In 1996, he was also made president of ABC Sports
and also served as chairman of the Walt Disney Internet Group from
1999-2001 before taking over as president of ABC Television, a post
he held for a year before stepping down last May. |
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