Television

X-Zone puts AXN in top 3 intl channels in India

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/27/Untitled-1_8.jpg?itok=pSj25vNI

MUMBAI: A series of invigorating promotional and marketing initiatives coupled with a localisation drive last year have paid action oriented channel AXN rich dividends.

 

In order provide a whole new dimension to interactive television programming, the channel had brought down Mike Whitney for the AXN Who Dares Wins - India Special . Figures reveal that the series roped in 9.25 million viewers for the episodes spread over six weeks. The first run of the show in the week of 17 November to 22 December in the 8 pm - 9 pm slot on Sundays notched up a rating share of 20.6 with 14.1 rating shares for the repeat telecasts on Mondays. In fact, the India Special even overtook the original series in its ratings, the channel claims.



Last year, AXN launched shows like Fear Factor, The Amazing Race, Guinness World Records: Primetime in the X-Zone band between 9 - 10 pm. The channel claims that this has put it among the top three international channels in India.



Speaking on the programming strategy adopted last year Assistant V-P Sales and Marketing, SET (I) Ltd Rohit Bhandari said,"The challenge that AXN faced was really to take an inherently international and increasingly successful brand and give it a more local feel, something which it has very effectively done last year. We initiated the process of striking a fine balance by managing a firmly entrenched international brand, yet infusing just the required amount of local flavour thereby not diluting its brand identity.



The branding is the same, the commitment to 100 per cent high-quality action-adventure programming is unwavering, but the execution in terms of on-the-ground events, programme content, scheduling and even advertising varies as the channel adapts to cater to the preferences of specific markets. Through our X-Zone shows and the AXN Who Dares Wins-India Special, we attempted 'appointment viewing' amongst audiences. We're putting efforts on all fronts - creating the best quality channel, striking on-air presentation, and engaging on-the-ground events which viewers get a kick out of. "



On the advertising front, AXN roped in several blue-chip sponsor partners - including Hero Honda, Samsung, Colgate-Palmolive, Perfetti and Bharti (Airtel) - for its local production and integrated their products into the show. The channel will announce plans for this year next month.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/Ganesh%20Rajaram-800x800.jpg?itok=tjDzhz58
'Asia's Got Talent' s2 to air on AXN; multi-year deal with FreemantleMedia confirmed

MUMBAI: The search for "Asia's Got Talent" will continue in Season 2 this year after its successful first season in 2015. Sony Pictures Television Networks, Asia, has finalised terms with FremantleMedia International for the talent show's rights.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/Barkha-Dutt_0.jpg?itok=NrqDV69-
Barkha Dutt bids adieu to NDTV; hints at new venture

NEW DELHI: It’s the season for saying good-byes and starting afresh. It’s now Barkha Dutt’s turn to do so.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/m-k-anand.jpg?itok=NtDCYt2p
Unsponsored 'Remonetise India' simulcast on all Times channels without ads

Times Network, the broadcast arm of the Times Group initiated, ‘Remonetise India - A Citizen's Pledge’, a nationwide crusader campaign, urging Indians to take the next step from demonetization and Pledge for Growth.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/14/886-Private-Television-Channels-In-India.jpg?itok=OcWbQSq9
Dec '16: Private TV channels now number 899

NEW DELHI: The total number of private television channels has risen to 899, with nine new television channels cleared in December 2016.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/14/abdul.jpg?itok=2rb_-m03
Network 18 board approves amalgamation of subsidiaries; adjusted operating profit down in Q3-17

BENGALURU: The Network 18 Media and Investments Limited (Network 18) board on the recommendations of the audit committee has given the nod for amalgamation of its wholly owned subsidiaries with itself to simplify the corporate structure, consolidate businesses, and gain synergy and scale benefits...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/14/Michael%2BLynton.jpg?itok=o1QX6rjN
Sony Entertainment CEO Lynton stepping down; Hirai to take on more responsibility

MUMBAI: Sony Entertainment CEO Michael Lynton will on 2 February reportedly step down as he plans to focus on his role as the chairman of the board of Snap Inc., owner of Snapchat.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/vijay-goel-800x800.jpg?itok=baKuOtSh
IOA suspension revoked following Kalmadi, Chautala's removal

Following the "corrective action in reversing the decisions with regard to Suresh Kalmadi and Abhay Singh Chautala," the suspension of the Indian Olympic Committee by the Government has been revoked. Chautala and Kalmadi had been made life presidents of IOA but the decision was reversed in view of...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/anup-800x800.jpg?itok=oPA5W8dJ
Anup Viswanathan quits Sony Entertainment Television

The news of the first high-profile exit from the television and entertainment industry just came in.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/sun-network-800x800.jpg?itok=mAaNg92P
Sun Network channels rule ratings in south India

Despite the setback in the Kannada general entertainment television channel space where the Kalanithi Maran-run Sun TV Network’s Udaya Movies was placed at number 4 and Udaya TV at number 5 in BARC rankings, in the other southern regional space, its channel continue dominance.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories