| A press release quotes MAX executive vice president
and business head Rajat Jain, currently in Johannesburg, South Africa,
as saying: "I am glad to announce that right from the word go,
MAX's Cricket presentation has been a huge success with viewers. Extraaa
Innings has opened with a rating of 3.1. This translates into
a cumulative reach of 5.23 million individuals." The source is
TAM Peoplemeter System and the target audience is C&S homes.
While Extraaa Innings averaged 3.1 across all TAM markets,
it soared to a spectacular high of 6.9 in Calcutta and 4 in Mumbai,
says the release.
With the opening ceremony, MAX notched a rating of 1.5, while the
terrestrial network garnered only 0.1 in the C & S households,
adds the release.
MAX's popular wrap-around programming Extraaa Innings has
been equally popular amongst both males and females, delivering
a rating of 3.4 amongst all males and 2.7 amongst all females.
"These ratings prove that Extraaa Innings has been
hugely popular amongst all viewers," says Rajat Jain. "What
is especially noteworthy is that not just the males, but females
too have been drawn to it in huge numbers, proving that Extraaa
Innings has appealed to both, the purists and the rest alike.
"
However, media sources and viewers have appreciated ESPN-Star Sports
programmes such as Follow Through have been appreciated.
It looks as if the long fight has just begin and will end with
the final game being played on 23 March 2003.
|
