"Buoyed by cricket earnings, our gross
revenue is expected to touch Rs. 1,000 crore (Rs 10 billion) when
we close this financial year," an optimistic
Kunal Dasgupta, chief executive of SET India, said today, pointing
out that it is almost double the revenue as compared to last year.
Last financial year, SET India's gross revenue stood at around
Rs 430 crore (Rs 4300 million).
Dasgupta also indiacted that quite a lot of the cricket earning,
including the World Cup, will get reflected in the profit and loss
account of the company by the end of March.
Does that mean SET India would be in the black and ready to take
off on a positive note next financial year ?
"If we account for all the cricket earnings as also the subscription
revenue, then we'd be in the black. If we don't, then we'll continue
to be in the red. It all depends how we do the accounting,"
Dasgupta explained.
According to Dasgupta, subscription revenue has surged this year
as compared to last year and has almost registered a 175 per cent
growth this year. "At the
moment, in the total revenue pie, subscription contributes as much
as 20 per cent and it is a healthy sign because this segment is
showing an increase which would reflect much moe at the end of the
next financial year."
Media analysts that indiantelevison spoke to for feedback, opine
that if SET India is claiming to generate gross revenues of Rs 1000
crore, then stars like Star India would take home almost 40-50 per
cent extra in gross revenue, while Zee Telefilms too should show
an increase in gross revenue.
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