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The actual addition of the NDTV channels to the platform though,
will happen in tandem with the exit of CNBC India business news
channel, which is moving to the Zee-Turner bouquet post-March 2003.
Indiantelevision.com got in touch with sources in NDTV to extract
more details on the latest developments but they would "neither
deny nor confirm" the move.
Meanwhile, indiantelevision.com has learnt that distribution executives
from the One Alliance have been meeting up with MSOs and cable ops
to discuss the issue of subscription rates, what with another channel
joining the bouquet, if not two. This is because NDTV may not necessarily
launch with both the channels, once it breaks away from Star India
on 31 March.
Once the addition of NDTV to the fold has been completed, the One
Alliance will comprise eight channels in SET, Max, AXN, Discovery,
Animal Planet, HBO, NDTV English and NDTV Hindi.
There still remains a music channel and kids channel to complete
the One Alliance bouquet though, which should happen sooner rather
than later. And indiantelevision.com's bets continue to be on the
Viacom channels MTV and Nickelodeon as the next additions to the
bouquet after NDTV officially becomes part of the bouquet.
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