Television

ATTRACTING INTERNATIONAL FILM BUISNESS TO INDIA

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The world over more and more countries understands the rewards of attracting International film productions to shoot within their boundaries. In the short term not only do these productions bring in much required money, training and infrastructure. They also provide an impetus to ailing film industries; they provide much needed work and revenue.

The long term has more to offer. An international hit film seen globally does more for tourism in one stroke than any campaign costing millions of dollars. This was first seen with the case of the English patient. The Algerian government capitalized on the Oscar nomination of this film and tourism grew 10 fold. New Zealand has seen the same phenomena with Lord of the Rings. The locations of the film shooting have become great tourist destinations, as has the country as a whole.

Countries blessed with exotic locations understand the importance of creating opportunities to film so as to ensure instant publicity, which leads to greater tourism apart from the enormous resources that any film brings to the economy.

In recent times Switzerland, Scotland, Ireland and parts of the Midlands have understood this and have provided great benefits for Indian film crews to shoot scenes there. Their long-term agenda is to increase tourism.

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