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Zee's new concept of Chausath Panne, will have serials
running for only 64 episodes. Over and above this initiative, Zee
will also have serials, which will be of four episodes each. The
strategy is to give the audience tautly made programmes thus retaining
the interest level.
Jay Mehta Productions has started shooting for the new serial,
Vishwas, which will be slotted in the afternoon band. The
serial stars Vijayendra Ghatge, Gautam Chaturvedi, Anang Desai,
Raju Kher, Usha Bachani amongst others. Jay Mehta is awaiting the
exact telecast timings during which the serial will be aired.
"Zee has pioneered the concept of airing movies coinciding
with their theatrical release, it is this element of recentness,
which is responsible for the success of the initiative. Acquiring
films in an ongoing process, especially since the channel is looking
at the factor of recentness. We are in the process of selecting
additional films for the coming months," says Zee TV president
Apurva Purohit.
The following are the dates of telecast:
* Akhiyon Se Goli Maare - 6 February 2003 (Already aired)
* Mitr - 13 February 2003
* 16th December - 20 February 2003
* Leela - 27 February 2003
* Makdee - 6 March 2003
* Yeh Kaisi Mohabbat - 13 March 2003
* Agnivarsha - 20 March 2003
* Maseeha - 27 March 2003
Mitr, produced by Telephoto Entertainment ( a company promoted
by Revathy and T Suresh Chandra Menon) has renowned theatre artist
Nasir Abdullah and Shobhana in an offbeat role, which comes out
with a lot of punch.
Mitr depicts the life of an Indian housewife who lives with
her husband abroad and has lost her own identity amid household
responsibilities and daily chores. The movie is an attempt to communicate
that there are ways to come up trumps in adverse circumstances,
and that love has no barriers. The movie is all about love, responsibilities
and emotions, which signify Valentine's Day.
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