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AltaVista will power search functionality on CricInfo.com and include
CricInfo content on AltaVista sites worldwide. CricInfo will provide
AltaVista cricket fans with audio content as well as fast links
to the latest news stories and CricInfo's popular scores service.
This alliance will provide search users with the most comprehensive
sources of cricket information available on the Web.
Fan clubs and teams with sites of their own can now field a search
box that searches either the entire AV database or just the cricinfo.com
site. Cricket hungry web masters are encouraged to download the
co-branded CricInfo and AltaVista search boxes from http://www.altavista.com/r?cricinfo
so their visitors can find out how their favourite teams and players
are doing.
Director Cricinfo Dr. Badri Seshadri said, "We normally serve over
15 million people with 200 million page views each month. Due to
the considerable increase in traffic we anticipate for the World
Cup, we knew we had to switch from our in-house search capability
to a world-class search engine. AltaVista stood out from the competition
because of their great technology combined with a shared focus on
global markets."
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