The site, according to the Beeb, will have accurate reporting and lively debate. Aimed at supporters, sports fans and cricket lovers, it brings up-to-date news, views and features plus a number of unique items, including audio and video replay clips, live dynamic scorecards for each match, and three interactive cricket-based games.

BBC's Managing Editor for South Asia Sam Miller says, "We've seized the opportunity to take the site beyond straight match reports. Informed and accurate news information remains at the heart of our offer, but we are also encouraging people of all age groups to interact with the BBC's cricket experts. You can ask trivia questions through Ask Bearders, pick up important tips on how to improve your game through the Academy, and there are some great games to play - Sticky Wicket, Last Man Standing and Fantasy Cricket.

We have also lined up some of the best names in cricket to write exclusively for us in English and on our Hindi and Urdu sites. Allan Donald, Imran Khan, Arun Lal and Richard Pybus have centuries of experience between them and will bring very personal insights into our match reports. We are the only international media organisation to provide tri-lingual coverage of cricket's biggest event."

The BBC has also teamed up with Mumbai's GO 92.5 FM to deliver pre- and post-match reports live from BBC correspondents in South Africa. BBC's weekly chart countdown show UK Top 20 is also re-broadcast on 93.5 RED FM as well as short wave frequencies across India.