Prasad prioritises professionalism on DD, AIR

NEW DELHI: Minister of Information and Broadcasting Ravi Shankar Prasad reiterated on Monday that developmental information can also be presented in a way that is both entertaining and educative.

He also said priority would be given to encourage creativity, professionalism and competition on Doordarshan and All India Radio as compared to other private channels. Presiding over the meeting of the Parliamentary Consultative Committee attached to the ministry, Prasad said the effort would be to promote creativity so that "development presentation also becomes entertainment."

The other area getting his priority would be films which have growth rate of 100 per cent and great potential of employment and revenue generation (Prasad had said this in an interview to earlier after taking over the new portfolio). According to him, he would see that this sector gets the best incentive, initiative and support.

The minister said that both DD and AIR have the best available talent and are capable of producing much better programmes, but what they must do is to project themselves properly and "market aggressively." He said that the government would provide more support for content creation.

Prasad reiterated his favourite theme : both DD and AIR would project the 10th Plan in order to inform people so that they are able to participate in the implementation of this 'People's Plan'. The public service broadcaster character of Doordarshan and AIR must be maintained and should not be affected by commercial considerations, he told the parliamentary panel.

Meanwhile, addressing the valedictory ceremony of the 15th International Engineering and Technology Fair 2003, organised by the Confederation of Indian Industry on Monday, Prasad hinted that the Chinese market too provides immense business opportunities for the Indian entertainment sector. Expansion of Indo Chinese trade in the entertainment sector was one of the key initiatives that would be taken up by his ministry, he added. 

During yesterday's parliamentary committee meeting, Prasad said that DD India, the international channel of Doordarshan was extremely popular among Indians abroad. It beams live national events like the Republic Day and Independence Day celebrations for its global audience. Its programming aims at offering an update on the India's social, cultural, political and economic scene. It carries 'live' news bulletins in Hindi, English, Sanskrit and Urdu, hourly news headlines, features on political events and discussions on events of national and international significance, Prasad said.

DD India has also begun telecasting regional language bulletins in Malayalam, Gujarati and Tamil to begin with. The channel now telecasts 18 hours of fresh programming. 

The meeting was also intimated that the Development Communication Division has undertaken publicity campaigns for several Central Ministries and departments. A Rural Development campaign is targeted at 600 districts and 6,00,000 villages, broadcasting programmes in 29 languages and dialects. Over 1000 programmes and 233 spots have been produced on health care, population and poverty, pulse polio, blood donation, AIDS awareness, iodine deficiency etc, he said. 

Doordarshan commands a viewership of 259 million. As compared to this, among private channels, Star Plus has a viewership of 54 million, Sony 41 million and Zee TV 36 million, according to the minister. All channels put together, DD reaches 259 million as compared to the combined viewership of 166 million of all channels, the minister informed parliamentarians who are members of the panel. 

Percentage wise, Doordarshan News captures 89.91 per cent, Aaj Tak 5.47 per cent, Zee News 2.84 per cent, Star News 1.32 per cent, BBC 0.20 per cent and CNBC 0.13 per cent of the population. The members gave several suggestions to improve Doordarshan programmes so that it is able to maintain its prime place in broadcasting in India . 

Those who attended included Balram Singh Yadav, Hannan Mollah, E.M. Sudarsna Natchiappan, C Narayana Reddy, Kartar Singh Duggal, S.S Chandran, A.J. Maroo and Saroj Dubey.

Latest Reads
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction
Sony Six rakes in ad rev from BBL despite slow start

MUMBAI: The second most popular domestic T20 cricket tournament in the world after Indian Premier League (IPL) is Australia’s Big Bash League (BBL). The Cricket Australia rights, which were with Star India from 2011-12 to 2016-17, have now been acquired by Sony Pictures Network (SPN) India for the...

Television TV Channels Sports
Star India gets aggressive with global programme syndication sales

MUMBAI: Leading Indian media and entertainment major Star India is quite confident that its new catalogue of historical dramas and contemporary soaps and series will gain traction as it continues with its international syndication drive.

Television TV Channels GECs
Season 8 of the drama-packed reality cooking series, MasterChef U.S. premieres on Star World

Viewers are in for a delectable treat as world renowned celebrity Chef Gordon Ramsay returns to the small screen along with celebrated American chef and television personality Aaron Sanchez and chef, author and television personality Christina Tosi in the latest season of MasterChef U.S. that will...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories