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The channel has reached an agreement with Buena Vista Television
(which syndicates television programming for Disney) for exclusive
cable rights to almost 150 film titles, which include contemporary
and classic, such as Jungle 2 Jungle, Flubber, Mighty Joe Young,
Old Yeller, The Absent Minded Professor and Herbie, the Love
Bug .
Hallmark has also scheduled its big film titles keeping in mind
the fact tha cricket is bound to take away audiences during normal
viewing times. According to Rohinton Maloo, who heads Cutting Edge
Media, which manages ad sales and promotions for Hallmark in India:
"The movies on Hallmark will be shown at 10:30 pm as most of
the matches get over then."
Next week the channel will also unveil a Valentine festival as
a countdown to Valentine's Day. "We will be showing a series
of Hollywood movies along with a mix of non-theatre movies,"
says Maloo.
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