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Thaker says: "The budget will get a good response from individuals
and the middle class. The point to note is that the relief given
by the government from direct taxes (roughly around Rs 30 billion)
has been compensated by the increase from the indirect taxes. We
have not gone so far in detailed proposals of Budget."
Thacker says that the initial reaction after hearing the speech
of finance minister is favourable and the views are as under:
1)This budget will increase the spending power of middle class due
to savings in direct taxes and other reliefs. Part of such spending
may be utilised for entertainment industry. People may agree to
buy set top boxes without much follow up from cable operators.
2) Service tax in general has gone up from five per cent to eight
per cent. Advertising agencies and cable operators will make a big
hue and cry for such increments. But it will get settled as this
is general norm for all industries.
3) Benefits to domestic satellite companies has been extended for
one year. This may help the local satellite and telecom companies.
4) There is excise exemption in prerecorded audio CDs. This will
help audio companies to boost their sales by competing with unorganised
small companies. In turn, advertisements to TV music channels may
increase from music companies.
5) There is no direct proposal for entertainment industry.
6) FDI (foreign direct investment), ECB (external commercial borrowings)
changes will help corporate sectors. This will help Indian companies
which have a presence in other parts of the world.
7) Reduction in customs duty will help entertainment Industry also.
Due to the benefits given to the IT and telecom sector, it is possible
that the cost of set top boxes will come down eventually.
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