Indirect benefits to entertainment industry: B4U

MUMBAI: B4U India operations vice president Vijay Thaker feels that the budget is a fair mix of reforms and procedural changes.


Thaker says: "The budget will get a good response from individuals and the middle class. The point to note is that the relief given by the government from direct taxes (roughly around Rs 30 billion) has been compensated by the increase from the indirect taxes. We have not gone so far in detailed proposals of Budget."

Thacker says that the initial reaction after hearing the speech of finance minister is favourable and the views are as under:

1)This budget will increase the spending power of middle class due to savings in direct taxes and other reliefs. Part of such spending may be utilised for entertainment industry. People may agree to buy set top boxes without much follow up from cable operators.

2) Service tax in general has gone up from five per cent to eight per cent. Advertising agencies and cable operators will make a big hue and cry for such increments. But it will get settled as this is general norm for all industries.

3) Benefits to domestic satellite companies has been extended for one year. This may help the local satellite and telecom companies.

4) There is excise exemption in prerecorded audio CDs. This will help audio companies to boost their sales by competing with unorganised small companies. In turn, advertisements to TV music channels may increase from music companies.

5) There is no direct proposal for entertainment industry.

6) FDI (foreign direct investment), ECB (external commercial borrowings) changes will help corporate sectors. This will help Indian companies which have a presence in other parts of the world. 

7) Reduction in customs duty will help entertainment Industry also. Due to the benefits given to the IT and telecom sector, it is possible that the cost of set top boxes will come down eventually.

Latest Reads
Zee Anmol leads Hindi GEC (U+R) in BARC week 32

Dangal TV emerged as the new entrant in Broadcast Audience Research Council (BARC) data for week 32 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels GECs
HCL Corporation & The Habitats Trust tie-up with Animal Planet to create awareness about the need to save species and their habitats with ‘On the Brink’

HCL Corporation, a global technology conglomerate, & The Habitats Trust, a recently launched foundation working towards protecting habitats and their indigenous species

Television TV Channels English Entertainment
&flix brings the explosive action thriller this Sunday with ‘S.W.A.T.: Under Siege’

It’s triple the trouble and thrice the thrill – this season, your favorite Special Weapons and Tactics team – S.W.A.T. are back with the third installment of the blockbuster series.

Television TV Channels English Entertainment
Sony India bets on Pro Volleyball League

Sony Pictures Networks (SPN) India has signed a multi-year deal with Baseline Ventures and Volleyball Federation of India (VFI), to broadcast the inaugural season of the Pro Volleyball League in February 2019.

Television TV Channels Sports
Romedy NOW launches ‘Happy Hours’ in collaboration with ‘Happy Phirr Bhag Jayegi’

Romedy NOW, India’s favourite English Entertainment channel, introduces a specially curated property ‘Happy Hours’, an exciting line-up of romantic comedies, in collaboration with Happy Phirr Bhag Jayegi.

Television TV Channels English Entertainment
Movies NOW to premiere Academy Award-winning movie, ‘The Big Short’

For the first time on Indian television, Movies NOW, India’s favorite English movie channel, premieres the celebrated biographical film ‘The Big Short’.

Television TV Channels English Entertainment
Gear up for the Grand Finale of Zee Telugu’s Drama Juniors Season 3

Known to provide a platform in order to identify and showcase talent from every walk of life, Zee Telugu is proud to announce the finale of yet another exciting season of Drama Juniors.

Television TV Channels Regional
Sports genre dethrones English GEC in week 32 of Chrome DM

With a growth of 31 per cent as compared to last week (31), the sports genre marked the highest opportunity to see (OTS) among all categories in week 32 of Chrome Data Analytics & Media.

Television TV Channels Viewership
Shemaroo Entertainment Ties-up with TikTok and Vigo Video

Shemaroo Entertainment Limited, a leading content powerhouse has tied-up with Vigo Video and TikTok.

Television Production House Film Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories