Television

New shows keep the tempo going at Star Plus

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/01/Star%20Plus_1.jpg?itok=AWqULpFZ

MUMBAI: Some observers wondered whether Star India's management had gone bonkers. Entertainment sweepstakes leader Star Plus was launching a clutch of new high cost shows just before the biggest Indian television spectacle - the cricket World Cup which is likely to eclipse all other television viewing.

But apparently Star India's management and programming team knows what it is doing. And that has been bolstered by the ratings the newly launched shows have notched up. Kashmeer, Kucch Kar Dikhana Hai, Shararat-Thoda Jaadu Thodi Nazaakat, Karishma Kaa Karishma, all figure in TAM India's C&S homes Top 50 list for week four, 2003.

The new fare on Star Plus is a mix bag of soaps, serials, game shows. The entire promotional campaign revolving around the new launches seems to have encouraged sampling amongst the viewers.

A Star press release says that the Friday line-up, Karishma Kaa Karishma, opened with a rating of 5.8, Kucch Kar Dikhana Hai with 7.9 and Shararat-Thoda Jaadu Thodi Nazaakat with 6.8 (Source TAM, C&S 4+, 9 cities).

The TAM ratings for week 4 show that Star Plus continues to hold on to the top position and have a grip over the viewers week after week.

To top it all Star Plus in week 4 has managed to capture even more slots of the 50, with its share of the top programmes amongst Hindi entertainment channels going up to 47. Sony Entertainment has the remaining three whereas Zee has drawn a blank.

The 9:00 -10:00 pm shows have also attained all-time high ratings with Des Mein Niklla Hoga Chand at 11.0 (as against second placed Sony's Kkusum at 3.5) on Monday, Kehta Hai Dil with 8.1 (as against second placed Kkusum at 3.5) on Tuesday; and Sanjivani -A Medical Boon with 9.7 (as against second placed Kkusum with 3.8) on Wednesday.

The release states that Star Plus also touched its highest ever all-week 24-hour share of 15.4 per cent in week 4 of 2003 as compared to 15.1 per cent in the week 27 October- 4 November 2002.

The shares for the Monday-Thursday 10:00 - 11:00 pm. slot stood at an astonishing 43 per cent, the release points out. Regional cable with 10 per cent and Sun TV with 6 per cent followed suit.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories