Television

Nielsen peoplemeters to serve top 10 US TV markets

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/19/Untitled-1_29.jpg?itok=gc0bSqyL

NEW YORK: With strong backing from key broadcasting and cable clients, Nielsen Media Research has announced a rollout schedule for bringing continuous, overnight demographic ratings into the top 10 television markets in the US.

 

Nielsen has said it will launch electronic people meter ratings service in Los Angeles, New York, Chicago and San Francisco next year. The people meter service will be expanded to include Philadelphia, Washington, DC, Detroit and Dallas-Ft. Worth in 2005, and Atlanta the following year.



NBC, ABC, Comcast, Time Warner Cable in New York and Los Angeles and Adlink in Los Angeles have backed Nielsen for the local People Meter service.



An official release informs that the Nielsen Peoplemeter will replace the current meter-diary measurement system in the top 10 markets. This is expected to have a major impact on every aspect of the television business. Local Peoplemeters will enable media executives to buy and sell commercial time and make programming, scheduling and promotional decisions continuously, instead of waiting for sweeps months for the demographic ratings the release states.



The top 10 television markets include nearly 32 million TV households, or 30 per cent of all US television households. More than $8 billion is spent just on local television advertising in the top 10 markets. At the same time, Nielsen Media Research intends to nearly double the size of the national people meter sample over the next four years. The national peoplemeter sample produces the ratings that are the currency for all broadcast and cable networks and national syndication sales.



NBC will support Nielsen Peoplemeter service in its owned-station markets: Los Angeles, New York, Chicago, San Francisco, Philadelphia, and Washington, DC. ABC has agreed to support Nielsen People Meter service for its owned television stations in New York, Los Angeles, Chicago, Philadelphia and San Francisco.



The US' largest cable television service Comcast will support the service in all of the top 10 markets, including Boston where it already subscribes to the service.



In addition Nielsen is expanding the size of its National Peoplemeter Sample. The present national sample of approximately 5,000 households will grow to nearly 10,000 households when the expansion is completed in 2006. As part of the sample expansion plan, when local Peoplemeter service is introduced into each of the top 10 markets, Nielsen will include these homes, on a weighted basis, into the National Sample.



Ratings from the Nielsen Peoplemeter are used as the currency for more than $30 billion in national annual advertising expenditures in the US. The Nielsen Peoplemeter was introduced into the US in 1987 to measure national viewership for broadcast and cable networks and well as nationally syndicated television programmes.



The Top 10 US Television Markets



Rank    Market    TV Homes    per cent covered    LPM Date

1    New York    7,282,320    6.829    2004

2    Los Angeles    5,318,040    4.987    2004

3    Chicaog    3,351,330    3.143    2004

4    Philadelphia    2,830,470    2.654    2005

5    San Fancisco    2,436,220    2.284    2004

6    Boston    2,353,500    2.207    2002

7    Dallas-Ft Worth    2,195,540    2.059    2005

8    Washington, DC    2,169,230    2.034    2005

9    Atlanta    1,971,180    1.848    2006

10    Detroit    1,899,910    1.782    2005

Total         31,807,740    29.827     

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/CNBC.jpg?itok=Gkb_kCVL
CNBC Bajar honours reality maestros from Gujarat at 'CNBC Bajar Real Estate Awards 2018'

Ahmedabad, 19th April 2018: India’s leading Hindi news channel - CNBC Bajar hosted Real Estate Awards - Gujarat’s most credible and authoritative awards in the Real Estate industry. The 2018 edition of the awards felicitated builders, architects and contractors across Gujarat, who have carved a...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/proma.jpg?itok=zAvzK541
PromaxBDA & India Radio Forum Onboard Moe's Art As 'Communication Partner'

Mumbai & Delhi, 18th April March: PromaxBDA India and India Radio Forum Awards 2018 - the two prestigious platforms that honour excellence in marketing and design, on television and in the radio industry respectively, have partnered with Moe’s Art - a multi-faceted communications firm with...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/vishnu.jpg?itok=zU5miVnb
Vishnu Athreya elevated to SVP programming at Cartoon Network

MUMBAI: There’s good news for Vishnu Athreya’s fans amidst Indian animation studios. The man who gave a fillip to domestic animation production, when he ran Indian programming at Cartoon Network (CN), has got a promotion in Atlanta. Athreya has been promoted to senior vice president programming at...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/repub.jpg?itok=0ZS0rq6-
Republic TV continues to lead as English news genre ratings drop

BENGALURU: Arnab Goswami-headed Indian English news channel Republic TV has continued an uninterrupted lead of the genre since its launch in May 2017. Republic TV led the genre with 0.553 million weekly impressions in week 15 of 2018 (Saturday, 7 April 2018 to Friday, 13 April 2018) according to...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/Zee2.jpg?itok=AZnLOqMt
Zee Anmol leads Hindi GEC (U+R) in BARC week 15

MUMBAI: Zee Anmol emerged as the leader, dethroning Star Bharat in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 15 of 2018. Star Plus and Colors swapped their second and third positions this week as compared to the previous week in the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/sonu.jpg?itok=VfwwsPTY
Music Icon Sonu Nigam appoints ITW Playworx as his agency

Mumbai: Music Icon and Superstar Sonu Nigam has given the mandate of handling all his assignments to ITW Playworx. Specialists in the Entertainment, Media & Communication verticals, ITW Playworx, which is a part of ITW Consulting Pvt. Ltd. will adopt a complete 360-degree approach with respect...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/zee.jpg?itok=lohNNuWO
Mr. Punit Goenka honoured with 'Outstanding Contribution to Media' Award at AIMA Managing India Awards 2018

19 April 2018, New Delhi: One of the most coveted leadership honours in the country, AIMA Managing India Awards, today awarded Mr. Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. (ZEEL) with the ‘Outstanding Contribution to Media’ Award.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/Leena_lele_Dutta_1.jpg?itok=wUn0nIfM
Sony Yay banks on originals with a slew of fresh content

MUMBAI: Home-grown content in India is growing by leaps and bounds. Recently, Discovery Kids launched Little Singham as its new character to spearhead its library of originals and now Sony Yay has also rolled up its sleeves to be in the thick of competition. The channel has a new show, KickO and...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Sandip_Tarkas.jpg?itok=_Sz_hKIo
Songdew TV launches to promote independent music

Songdew.com, which has been promoting independent musicians, has launched its TV channel today. The online music publishing platform has struck a deal with Videocon d2h exclusively. The channel will show the best of independent music and live acts from across the country.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories