Television

Nielsen peoplemeters to serve top 10 US TV markets

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/19/Untitled-1_29.jpg?itok=gc0bSqyL

NEW YORK: With strong backing from key broadcasting and cable clients, Nielsen Media Research has announced a rollout schedule for bringing continuous, overnight demographic ratings into the top 10 television markets in the US.

 

Nielsen has said it will launch electronic people meter ratings service in Los Angeles, New York, Chicago and San Francisco next year. The people meter service will be expanded to include Philadelphia, Washington, DC, Detroit and Dallas-Ft. Worth in 2005, and Atlanta the following year.



NBC, ABC, Comcast, Time Warner Cable in New York and Los Angeles and Adlink in Los Angeles have backed Nielsen for the local People Meter service.



An official release informs that the Nielsen Peoplemeter will replace the current meter-diary measurement system in the top 10 markets. This is expected to have a major impact on every aspect of the television business. Local Peoplemeters will enable media executives to buy and sell commercial time and make programming, scheduling and promotional decisions continuously, instead of waiting for sweeps months for the demographic ratings the release states.



The top 10 television markets include nearly 32 million TV households, or 30 per cent of all US television households. More than $8 billion is spent just on local television advertising in the top 10 markets. At the same time, Nielsen Media Research intends to nearly double the size of the national people meter sample over the next four years. The national peoplemeter sample produces the ratings that are the currency for all broadcast and cable networks and national syndication sales.



NBC will support Nielsen Peoplemeter service in its owned-station markets: Los Angeles, New York, Chicago, San Francisco, Philadelphia, and Washington, DC. ABC has agreed to support Nielsen People Meter service for its owned television stations in New York, Los Angeles, Chicago, Philadelphia and San Francisco.



The US' largest cable television service Comcast will support the service in all of the top 10 markets, including Boston where it already subscribes to the service.



In addition Nielsen is expanding the size of its National Peoplemeter Sample. The present national sample of approximately 5,000 households will grow to nearly 10,000 households when the expansion is completed in 2006. As part of the sample expansion plan, when local Peoplemeter service is introduced into each of the top 10 markets, Nielsen will include these homes, on a weighted basis, into the National Sample.



Ratings from the Nielsen Peoplemeter are used as the currency for more than $30 billion in national annual advertising expenditures in the US. The Nielsen Peoplemeter was introduced into the US in 1987 to measure national viewership for broadcast and cable networks and well as nationally syndicated television programmes.



The Top 10 US Television Markets



Rank    Market    TV Homes    per cent covered    LPM Date

1    New York    7,282,320    6.829    2004

2    Los Angeles    5,318,040    4.987    2004

3    Chicaog    3,351,330    3.143    2004

4    Philadelphia    2,830,470    2.654    2005

5    San Fancisco    2,436,220    2.284    2004

6    Boston    2,353,500    2.207    2002

7    Dallas-Ft Worth    2,195,540    2.059    2005

8    Washington, DC    2,169,230    2.034    2005

9    Atlanta    1,971,180    1.848    2006

10    Detroit    1,899,910    1.782    2005

Total         31,807,740    29.827     

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/19/pepsi-ipl%20%281%29.jpg?itok=xgcsPsUr
IPL: BCCI interim admin issues directions on player auction

BCCI's Committee of Administrators (CoA) on Sunday issued the following directions in respect of the upcoming IPL Player Auctions to be held in Bengaluru on 20th February 2017:

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/19/raj-nayak.jpg?itok=D-QNNKzN
BT Media distributing Colors HD to Sky UK subs

BT Media & Broadcast, the global media services business of BT last Friday evening announced its association with Viacom18, one of India’s fastest growing entertainment network, to bring its flagship Hindi general entertainment channel, Colors, to Sky TV subscribers in the UK in High...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/india-tv%20%281%29.jpg?itok=HWCANXFr
India TV rules Hindi News, ABP dominates Hindi Rural

India TV toppled Aaj Tak in the Hindi News genre taking the number one position. In this week’s data, India News gave way to News18 to feature in the top five channels list.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/vivo%20%281%29.jpg?itok=-DHigbci
Sony Six to telecast IPL player auction live

The sports cluster of Sony Pictures Networks India (SPN) is all geared up to broadcast the Vivo IPL 2017 player auction live and exclusive. The auction will be aired from Bangalore on 20 February 9 am onwards on Sony Six SD and Sony Six HD channels.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/IPL%20%281%29.jpg?itok=Fq9zVbYr
BCCI releases RFP for service related to VIVO IPL 2017

The Board of Control for Cricket in India (BCCI) has released the Request for Proposal (RFP) for Indian Premier League for the right to be appointed as a media agency in relation to the IPL.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/David-Zaslav%20%281%29.jpg?itok=_o81HwaJ
Discovery to launch second FTA channel in UK, adds two programmes on Amazon Prime

Discovery is planning to launch its second free-to-air TV channel,Quest Red, in the UK on 15 March with new real-life entertainment. The channel follows the launch of Quest, the company’s first FTA offering in the territory, which launched in 2009.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/kaul%20%281%29.jpg?itok=qVlZHfIj
Hinduja Group's Ashish Kaul joins Prakash Jha Productions as CEO

Prakash Jha Productions has appointed the media and entertainment vet Ashish Kaul as the CEO for its television and digital business.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/TV-SERIAL.jpg?itok=SsFT6wHd
Viacom's Colors & Rishtey lead the charts in BARC week 6

MUMBAI: Colors continued to be the leader this week of both Hindi GEC and Hindi GEC Urban market whereas Rishtey emerged as the number one channel in week 6 of Broadcast Audience Research Council (BARC) India data.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/Rural-India-Story%20%281%29.jpg?itok=Z8BO0KRX
Total TV universe up to 183 mn, rate of rural growth higher than urban: BARC survey

NEW DELHI: Okay it’s out and the data does reflect that television is thriving in India and growing. According to the latest BARC India figures, the all-India TV universe has increased to 183 million from the earlier collated figure of 154 million with the growth in rural audience showing a...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories