Discovery to spend $65m. on series meant for HDTV

MUMBAI: Looking ahead to the future, Discovery channel is all set to spend $65 million over the next five years on Atlas HD, an ambitious series of 30 two-hour, documentary specials on countries created specifically for high definition television. The first episode on India is scheduled to air on Discovery and its HD service in 2005.

GIANT MONSTERS: Jeff Corwin's new special on Animal Planet.

This is all part of Discovery founder chairman John Hendricks' plan to give his network a much higher profile. Hendricks has already started America's first 24-hour HDTV subscription service, which provides a variety of Discovery programming in high definition for $8 a month.

Discovery, which is valued by the Wall Street Journal at between $10 billion and $20 billion, has seen earnings expanding 20 per cent annually and views fast-growing markets like India, China and Mexico as key ingredients of its growth recipe, according to information provided by the company.

It also includes a growing roster of fledgling, niche networks available on digital cable. Discovery has also flagged off a chain of 154 retail stores.

Over the next five years, Hendricks plans to spend nearly $1 billion on new, original programming, part of a bid to make the channels more regular viewing destinations than channel-surfing rest stops. He also intends to relaunch the digital channel Discovery Civilization as Discovery Times next month , the result of a $100 million partnership with the New York Times that will feature the newspaper's reporters and columnists in shows that examine issues of the day.

Hendricks will soon announce an agreement to produce, air and release feature-length documentaries by major directors such as Michael Apted, Barbara Kopple and DA Pennebaker as well as start airing a news-oriented documentary on Discovery each month.

Company officials say the challenge before Discovery right now is to get viewers to think that it is more than a nature channel. Viewership has slowly but steadily dropped over the past year, and though its costly, one-time productions, like Blue Planet and James Cameron's Bismarck, continue to draw millions of viewers, the channel has always had trouble holding an audience from one show to the next.

One issue that Discovery doesn't worry too much about is ratings. Total audiences should keep growing is the bottom line. It is with just such growth that Discovery has recently been able to sell big advertisers like Procter & Gamble, General Motors and Taco Bell on the kind of multichannel deals previously reserved for big players like Viacom, News Corp. and Disney. "We've got all the elements in place, and I think we're ahead of the game," Hendricks is quoted as saying.

Latest Reads
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting
Sony takes audiences to the crossroads with new show

MUMBAI: After being a leader in introducing mythological shows, Sony Entertainment Television (SET) is taking a different route. The channel’s latest offering is Zindagi ke Crossroads, a 39-episodic interactive show where the studio audiences will put forward their opinions on the challenges faced...

Television TV Channels GECs
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting
Star spending up to Rs 2 cr on production per IPL match

MUMBAI: After having bought rights for almost all important sporting properties in India, Star India had the massive task to ensure that it sets a new benchmark for cricket. In February, it won the audio-visual production rights for IPL 2018, making it the first time that a broadcaster is...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories