According to Jain Television managing editor Ankur Jain, "The idea is to bring news into people’s language, even if it means simplifying the complex business and finance matters."

"Moreover, appearance of senior mediapersons on the programme will provide unbiased and expert opinion to the viewers", added Jain. The transcripts of Mere Sau Rupaye, aired on Jain Television every day between February 22 - March 5, 2003, between 7.00 - 10.00 pm will be published in key regional dailies such as:

North
 Aaj – all Editions in UP
 Jansatta Express – Lucknow
 Prabhat Khabar – Ranchi, Patna
 Greater Kashmir – Jammu
 Navabharat – Nagpur, Mumbai and Bhopal
 Jansatta - Raipur
East
 Prabhat Khabar – Kolkata
 Dharitri – Bhubaneswar
 Purvanchal Prahiri – Assam
 Amar Assam – Assam
West
 Loksatta - Ahmedabad
 Jansatta - Ahmedabad
 Sambhav - Ahmedabad
 Mumbai Samachar - Mumbai
 Navjyoti – Ajmer
South
 Siasat - Hyderabad
 Vaartha (Hindi/ Telugu) – Hyderabad
 New Indian Express – Hyderabad, Bangalore, Chennai

In line with its plans to become the first free-to-air Business and News Channel in Hindi, Jain Television is totally changing the look and feel of the current programme content, aiming to reach out to all the news watchers in 40 million Cable & Satellite (C&S) households in the country.

Jain Television has started a series of new programmes where the country’s leading economists, financial analysts, corporate heads, former prime ministers and finance minsters will give their expert opinions about the Budget. This includes series such as Mere Sau Rupaye, Agar Aap FM Hote and Sau Rupaye Ka Chutta.