Dasgupta said that while most of the shows that were being promoted on MAX as well as on Sony were those currently running, the second half of the World Cup would see a major promo effort around the upcoming shows.

Queried as to the genres of the shows that would be on air, as well as the time bands they would be slotted in, Dasgupta said all shows would be in the 8:30 pm to 10:30 pm prime time band. As far as the genres were concerned, Dasgupta revealed that one show would be a musical, one a thriller, as also family dramas.

The thriller is being slotted in the 10 to 10:30 pm band which puts a question mark on Achanak - 37 Saal Baad, the daily supernatural suspense show that is currently occupying that time band.

What there is no question about is the fact that Balaji's weekend series Kya Haadsa Kya Haqeeqat will not be making a comeback. The telecast of World Cup matches on SET has meant that the one-hour suspense thriller series, which airs at 8 pm on Fridays, Saturdays and Sundays, has gone into suspended animation. Dasgupta said post-World Cup, the vacant slot would be filled by weekend movies whose telecast would be pushed forward an hour, so as to begin airing at 8 pm.

While Kya Haadsa... makes a quiet exit, another show whose launch was announced along with it, way back in July 2002, will finally take its bow on SET. Kuch Kehti Hai Yeh Dhun, hosted by Raageshwari is a musical quiz show and is part of the new line up of shows that SET will be announcing soon.